Recap of the Inaugural TIMELESS AWARD 2025 Held in Tokyo

On December 12, 2025, the leading Japanese reuse service company, TIMELSS Co., Ltd., marked a significant milestone by hosting its very first "TIMELESS AWARD 2025" at the prestigious TRUNK(HOTEL) in Shibuya, Tokyo. This awards ceremony was a celebration of the company’s combined achievements over the year and an acknowledgment of outstanding contributions from its employees.

The event commenced at 1:00 PM, with the atmosphere charged with excitement as winners gathered to be recognized for their hard work and dedication. The opening remarks delivered by Mr. Genki Watanabe, Director of Business Promotion, set the tone for the occasion. He expressed gratitude to everyone present, stating, "Today is a culmination of everyone's efforts. 2025 has been a year filled with numerous developments, affirming our growth as a company. I want to thank everyone at TIMELSS and the departments that worked tirelessly to make this award possible."

As the ceremony proceeded, outstanding employees from various departments were awarded the Excellence and Grand Prize awards. The audience erupted in applause as names were announced, recognizing their efforts and contributions.

The awards ceremony was followed by a celebratory party where attendees enjoyed meals and engaged in light-hearted quizzes, reflecting on the past year’s accomplishments. Mr. Kota Baba, the President and CEO of TIMELSS, provided closing remarks, reminiscing on the highlights of 2025 and reinforcing the brand promise of being a partner who empathizes with the sentiments of customers. He emphasized the company's commitment to continue providing support and service into 2026.

Mr. Baba highlighted that the key phrase for 2025 was "boiling" and conveyed a passionate call to action for all employees: "As we head into 2026, we will all continue to work passionately and find each individual’s optimal 'boiling point.'" The evening concluded on a high note, embodying the spirit of celebration and motivation.

In his summary, Mr. Baba disclosed that the company achieved significant milestones, with sales reaching 3.3 times that of 2019 and auction transactions skyrocketing into the hundreds of billions of yen. The number of stores expanded to 41, with around 360 permanent staff and about 450 total employees.

Looking forward, TIMELSS is devising a comprehensive growth strategy, aiming to align even more closely with the aspirations of customers in 2025. The brand promise, centered around being a "partner who empathizes with sentiments," was quantifiably evaluated based on various metrics, including customer interactions across multiple platforms, sales support, and positive feedback online. The company’s growth trajectory is optimistic, aiming to achieve even greater milestones in 2026.

Moreover, starting in 2026, TIMELSS plans to introduce a new employee evaluation system to foster further growth within the organization. Mr. Baba stresses the importance of valuing individuals as the core foundation for corporate expansion. He encouraged team members to reflect on their dreams during the New Year period, emphasizing the significance of these aspirations in enhancing workplace satisfaction and productivity.

In pursuit of the company’s 2024 motto of “boiling,” which hinges on being "serious" about work, Mr. Baba outlined four key definitions: to fully commit, enjoy the work, maintain consistency, and to be supported by others as a result. He encouraged employees to weave their dreams into daily tasks, thereby cultivating an engaging work environment, attracting more supporters, and enhancing overall job fulfillment.

In closing, the event highlighted the collaborative spirit and commitment of TIMELSS as it continues to champion customer needs and enrich the reuse sector. Everyone left the event inspired to uphold the values of dedication and enthusiasm as the company gears up for a bright future ahead.

Overview of the TIMELESS AWARD 2025

- Date: December 12, 2025
- Time: 1:00 PM - 6:30 PM
- Location: TRUNK(HOTEL), Tokyo, Japan
- Participants: 48 award recipients, executive management, and existing employees.

Founded in 2009, TIMELSS Co., Ltd. has established itself as a preeminent figure in the reuse industry, providing various services from auction platforms to comprehensive purchasing salons, continually striving to serve customers with integrity and innovation.