Wonjungyo Launch
2025-06-20 03:02:53

Wonjungyo Revamps Tone-Up Base with New Colors and Makeup Tools

Introduction


Wonjungyo, renowned for its expertise in the world of cosmetics under the supervision of the famous makeup artist Won Jung-yo, is transforming the makeup landscape. On July 18, 2023, the brand is launching its updated "Wonjungyo Tone-Up Base N" in a variety of shades, promising to enhance your skin's natural glow. Furthermore, ahead of this nationwide release, a pop-up store will debut on July 4 at "0th Hub Nihonbashi" in Tokyo, offering exclusive early access to these new products.

About the New Tone-Up Base N


The beloved "Wonjungyo Tone-Up Base N" has undergone a major overhaul, now available in four stunning shades, which have been meticulously designed to offer a filter-like, radiant finish to all skin tones. The standout addition is the new "Snow Lavender" shade, specifically crafted to neutralize yellow undertones and impart a vibrant luminosity to the complexion.

The updated formula enhances the overall texture, blending seamlessly into the skin while delivering moisture thanks to the inclusion of beneficial serum ingredients, allowing for hydration that lasts throughout the day. All the shades retain their essential characteristics but have been refined to provide a boost of natural radiance for a glowing look.

The Launch of Artist Touch Brush


As part of this product update, Won Jung-yo is proud to introduce the brand's inaugural makeup tool: the "Wonjungyo Artist Touch Brush." This brush has been designed with meticulous attention to detail, aiming to replicate professional results with each use. It features a soft, sleek design that ensures a flawless application of concealer, particularly when paired with the "Wonjungyo Cover Master Brightening Concealer."

The brush comes in two sizes — one for larger areas like dark circles under the eyes (#01) and another for precise application of concealer on blemishes (#02). This thoughtful sizing makes it a versatile addition to any makeup routine, allowing users to achieve professional-grade finishes effortlessly.

The Pop-Up Shop Experience


To celebrate the launch and revamp, the "Wonjungyo Flower Shop" pop-up will immerse visitors in a whimsical floral-themed space, enhancing the entire shopping experience. Not only will attendees have the opportunity to purchase newly launched items ahead of their general release, but the event will also feature unique memorabilia and exclusive promotional offers. From July 4 to 13, come by to experience live demonstrations of the Tone-Up Base and brush, with personal shade consultations available.

Additionally, splendid purchasing incentives including limited-edition merchandise will be provided, ensuring that each visit is both rewarding and enjoyable.

More About Won Jung-yo


Won Jung-yo is a driving force in the beauty industry, known for her expertise in developing products that reflect the aspirational styles seen on popular K-pop idols. Her brand encapsulates the heart of Korean beauty trends, allowing users to capture the euphoria of their first makeup experience. With a focus on quality and detail, her products align with the aspirations of fans and beauty enthusiasts alike.

In the realm of social media, Wonjungyo maintains an active and engaging presence across various platforms. Follow them for more updates on new launches, makeup tips, and exclusive offers.

Final Thoughts


With the refreshed Tone-Up Base N and the launch of the Artist Touch Brush, Won Jung-yo continues to pave the way for innovative beauty solutions. Embrace the opportunity to explore these new additions that promise to elevate your makeup experience. Whether you're a professional or just starting out, these products will undoubtedly enhance your makeup game and help you glow with confidence.


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Topics Consumer Products & Retail)

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