Iconic Candy Enhances Nostalgia with New Flavors and E-Commerce Expansion

Iconic Candy Expands Nostalgic Flavor Portfolio

The nostalgia for 90s candy is alive and kicking as Iconic Candy announces a significant expansion to bring back some of the most beloved treats from our childhood. The company, known for resurrecting iconic candies, has introduced seven mouth-watering new flavors, set to hit shelves at Walmart nationwide, while also launching its first-ever e-commerce website. This strategic move marks a new era for the brand, making popular snacks available and convenient for both die-hard fans and a new generation of candy enthusiasts.

A Flavorful Revival

In a recent announcement, Iconic Candy is rolling out four new flavors for its wildly popular Retro Sours®, alongside three fresh options for the classic Bubble Jug®. Fans can now enjoy Raspberry, Watermelon, Passionfruit, and Red Apple from the Retro Sours line, while the Bubble Jug experience just got tastier with Blue Raspberry, Watermelon, and Strawberry flavors. Kim Wiesen, CFO and co-owner of Iconic Candy, shares her excitement, stating, "Bringing back iconic candies isn't just about nostalgia—it's about creating joy and sharing those memories with a new generation."

These new flavors are a continuation of the brand’s mission to revive cherished flavors that fans loved in their childhood while still remaining relevant and enjoyable today.

Walmart Partnership: A Game Changer

This summer, Iconic Candy will officially launch its nostalgic treats in Walmart stores across the nation. This presence in one of the largest retail chains is expected to dramatically increase the visibility of Iconic Candy’s products, allowing them to reach millions of consumers. The partnership is significant not only for expanding the brand's footprint but also for marrying nostalgia with the convenience of everyday shopping.

Jordan Wiesen, COO and co-owner, elaborates on this collaboration by stating, "Walmart's scale and presence give us the chance to connect nostalgia with everyday convenience. There's something magical about being able to toss a pack of Creme Savers or Retro Sours into your cart on a routine shopping trip."

New E-Commerce Platform Launch

Adding to the excitement, the company is launching its first-ever e-commerce site, www.iconiccandy.com. This platform allows fans to shop directly for their favorite nostalgic treats, including Creme Savers®, Ouch! Bubble Gum®, Squeeze Pop®, and many others—all from the comfort of their homes. “People have been asking for a way to shop directly from us—and now they can,” says Kim Wiesen. The online store aims to bridge the gap between nostalgia and modern shopping, offering all the iconic candy that fans crave at just a click away.

Conclusion

Iconic Candy is not only bringing delightful 90s nostalgia back into our lives but is also enhancing access to these cherished treats through strategic partnerships and digital innovation. With new flavors and a significant retail presence, their commitment to reliving the sweet moments of childhood is more robust than ever. As excitement builds in anticipation of these launches, candy lovers can surely look forward to rediscovering their favorites while sharing them with a new generation. For more exciting updates, don’t forget to follow @IconicCandy_ on social media and visit their new website.