#Japan #Tokyo #Showa Nishikawa #Pillow #Hatch Campaign

Embrace Comfort with Showa Nishikawa's Hatch Campaign

Starting February 1, 2026, Showa Nishikawa Co., a renowned company based in Tokyo, Japan, will launch its exciting "Hatch Campaign" across all affiliated stores nationwide. This special event invites customers to participate in a complimentary pillow height measurement experience, which will only take around five minutes. Each participant will also receive a delightful gift of honey tea, symbolizing happiness and comfort, making it an extraordinary opportunity as we transition into a new season.

Understand Your Pillow Needs in Just 5 Minutes

Has it ever crossed your mind whether your current pillow is the right fit for you? With Showa Nishikawa's Hatch Campaign, you can have this query resolved in about five minutes. Attendees at the event will receive assistance from pillow and sleep specialists who will rapidly determine the ideal pillow height tailored to their unique body shapes. This accessible session is perfect for anyone looking to enhance their sleep quality and comfort. It encourages a casual visitation, so we recommend stopping by during your shopping outings or available moments.

Quality Crafted Pillows and the Symbol of Happiness

The highlight of this initiative is the "MAKULABO" custom-made pillow, priced at 38,500 yen (including tax). What sets this pillow apart is its meticulous design that involves eight pockets and eight types of stuffing materials, ensuring optimum sleep comfort. The number eight holds significant cultural value in many communities, symbolizing prosperity and infinite possibilities—qualities that Showa Nishikawa wishes to share with its customers.

To tie in with the theme of happiness, every participant who experiences the free pillow measurement will receive a special gift: honey tea. Known for its connection to good fortune, this beverage resonates with the campaign's goals of promoting joy and well-being.

Campaign Details

• - Duration: February 1 (Sunday) to February 28 (Saturday), 2026
• - Experience: Receive a complimentary pillow height measurement at participating stores (approximately 5 minutes)
• - Eligibility: Open to anyone who wishes to experience the measurement (purchase not necessary)
• - Participating Locations: All SHOWA NISHIKAWA "MAKULABO" outlets nationwide, details at Showa Nishikawa Store Locator
• - Note: Each customer is entitled to one measurement service, and the honey tea gift will be available until supplies last.

About Showa Nishikawa Co.

Founded with the mission of enhancing sleep quality and promoting well-being, Showa Nishikawa Co. operates from its headquarters in Chuo-ku, Tokyo. Under the leadership of President Motohiro Nishikawa, the company’s innovative approach to pillow design has won the hearts of many, reinforcing its commitment to customer satisfaction and quality craftsmanship.
For more information about Showa Nishikawa's products and initiatives, visit Showa Nishikawa Official Website.

Experience the joy of proper sleep and comfort with Showa Nishikawa’s Hatch Campaign, and take a step toward improving your nightly rest. Don't miss out on this opportunity to find your perfect pillow fit while enjoying a sweet reward!