#None #Bosch Home Comfort #Virto Commerce #Digital Loyalty

Introduction

In an age where customer engagement is vital for business success, Bosch Home Comfort Group has partnered with Virto Commerce to create a transformative digital loyalty portal. This initiative serves over 150,000 users across Europe, helping the company foster long-term relationships with its partners and distributors.

Origins of the Portal

The collaboration between Bosch and Virto Commerce aims to streamline customer loyalty programs that were once fragmented and disjointed. What once started as local loyalty initiatives has now evolved into a unified, API-driven platform that supports more than 50 brand-country combinations and over 22,000 products. With more than 210,000 successful orders processed throughout Europe, this platform is reshaping how Bosch interacts with its stakeholders.

Features and Benefits

The backbone of this digital loyalty initiative is the modular Commerce Innovation Platform developed by Virto. The portal enables installers to register products, redeem loyalty points, and access training and documentation—everything conveniently located within a scalable workspace. This solution not only enhances operational efficiency but also empowers Bosch’s partners with the tools they need to succeed in the competitive energy landscape.

Growth Trajectory

Since its inception in 2017, the portal's growth has been impressive. Starting with just 5,000 orders in its first year, the platform has surged to more than 35,000 orders annually. This significant growth can be attributed to the synergy between the internal technical team at Bosch and Virto’s innovative platform, allowing for full control over development operations and infrastructure.

Agile Development

Cornelius Munz, the lead software developer and technical head at Bosch, expressed his satisfaction with how quickly the collaboration bore fruit, noting that a functional version of the software was ready after just a two-and-a-half-day workshop with Virto Commerce. This rapid prototyping capability was decisive in their choice of Virto as a partner.

Real-Time Updates and Localized Experiences

Real-time catalog updates, tailored fulfillment logic, and seamless integration with over 115 fulfillment vendors enable Bosch to deliver consistent and localized user experiences to its trading partners. This flexibility is essential for adapting quickly to market needs and enhancing service quality, ensuring that the dealers remain engaged and informed.

A New Era for Installers

The loyalty portal is now described by Bosch as a digital workspace that carpenters and installers can utilize throughout Europe. This reliability and efficiency mark a turning point in how Bosch does business in the region—empowering local partners and facilitating a more robust connection between the brand and its users.

Investment in the Future

As Bosch continues to invest in digital engagement solutions, this platform will not only enhance operational efficiency but will also solidify and strengthen relationships with its partner network, laying down a foundation for future growth within the evolving European energy sector. The move aligns with the company’s broader strategy to lead in intelligent and sustainable technology solutions for heating, cooling, and hot water management.

About Virto Commerce

Founded in 2011, Virto Commerce stands as a global leader in providing B2B e-commerce and marketplace solutions, maintaining offices in locations including Los Angeles, Limassol, and Vilnius. Their specialization in innovative, highly customizable headless commerce platforms demonstrates their commitment to modernization in the supply chain.

About Bosch Home Comfort Group

Bosch Home Comfort Group is a key player in the field of energy-efficient technologies for heating, cooling, and hot water solutions. As a wholly-owned subsidiary of the Bosch Group, it employs approximately 13,800 personnel and operates 17 production sites worldwide. Their venture into digital solutions signifies their commitment to sustainability and innovation in energy management.