#Unagi Naruse #Rice Giveaway #Franchise Business

Unagi Naruse's Exciting Rice Giveaway Campaign

Unagi Naruse, a popular eel specialty restaurant, is launching an exclusive rice giveaway campaign from June 11 to June 30, aimed at showing gratitude to loyal customers. This campaign is available at three select locations: the Katata, Moriyama, and Tsuruga branches, and it promises a delightful experience for both dine-in and takeout customers.

As part of this campaign, the first 50 customers per day will receive one cup of premium rice sourced from Takashima City, Shiga Prefecture, with every order of eel rice bowl (unajyu). This initiative not only enhances the dining experience but also supports local agriculture, as the rice is celebrated for its great taste, thanks to the region's clean water sources.

The Philosophy Behind Unagi Naruse

Unagi Naruse was established by a company called Franchise Business Incubation, which focuses on supporting franchise operations and fostering local businesses. Under the direction of President Masahiro Yamamoto, the restaurant chain has grown to over 380 locations, emphasizing the concept of