The Rising Popularity of Men's Umbrellas: A Practical Response to Extreme Heat in Japan

Japan is experiencing unprecedented summer heat, which many have described as 'disaster-level.' With scorching temperatures anticipated throughout the summer of 2025, early warnings for heat stroke have become increasingly common, particularly for vulnerable populations such as the elderly and children.

In response to the relentless heat, men's umbrellas have emerged as a trending solution. Once perceived as an accessory solely for women, thoughtfully designed men's umbrellas are making their way into the market, providing UV protection and preventing sunburn. As heat waves intensify, an increasing number of men are expected to step out with umbrellas to shield themselves from the blistering sun.

Recent Survey Insights

Since 2022, Men's Rize, a dermatology clinic specializing in male beauty, has conducted annual surveys on men's umbrellas to monitor shifts in attitudes. This year, the survey involved 600 men aged 10 to 40 across Japan, revealing fascinating trends in the acceptance of men's umbrellas.

Significant Growth in Acceptance of Men's Umbrellas
The surveys conducted over the past four years have shown substantial changes in male perceptions of using umbrellas. The latest results indicated:
1. Increase in Sightings of Men Carrying Umbrellas: Over 64.9% of men reported having seen men using umbrellas in public, a 23.4-point jump since 2023. This surge reflects a gradual normalization of the practice.
2. Rise in Positive Attitudes: The segment of men viewing umbrellas positively soared to 81.8%, marking a 21.5-point increase from two years ago. This indicates an evolving understanding that umbrellas are essential for protecting against heat, breaking away from old stereotypes.
3. Positive Reaction to Gifts: The survey revealed that 69% of respondents felt happy at the prospect of receiving an umbrella as a gift, particularly among men in their 40s who equally matched the enthusiasm found in younger generations.

Practical Benefits of Men's Umbrellas

Men's Rize emphasizes several benefits of umbrella usage during hot summers:

- UV Protection: Shields men from harmful ultraviolet rays that lead to skin damage and aging.
- Heat Stroke Prevention: Helps regulate body temperature, reducing the risk of heat-related illnesses.
- Reduced Sweating and Odor: A well-placed umbrella can create shade, helping to minimize sweat and potential body odor.
- Scalp Protection: Protects the scalp from sun damage, which can be crucial for long-term hair health.

These points were highlighted by Dr. Masahiro Akatsuka, the chief director at Men's Rize, who encourages men to integrate umbrellas into their summer routines.

Moving Beyond Stereotypes

The trend of men using umbrellas highlights a cultural shift in Japan, where practicality is taking precedence over archaic gender norms. Rather than being viewed as a feminine accessory, men's umbrellas are increasingly recognized as crucial tools for comfort and health management during extreme weather conditions.

As the Summer of 2025 unfolds, it is clear that men's umbrellas will become a common sight on the streets of Japan, reflecting a progressive attitude towards personal care and wellness. This shift opens doors for brands to innovate further and expand their offerings to accommodate this growing market, ensuring that men are adequately supported in their quest for health and comfort.

Conclusion

In conclusion, the growing acceptance and utilization of men's umbrellas represent a significant change in attitudes towards male grooming and health practices in Japan. With the ongoing challenges posed by extreme weather, these innovative products offer practical benefits that reach far beyond mere aesthetic appeal.