Konnect Agency Selected as Official PR Partner for Visiting Angels

Konnect Agency, an accomplished full-service public relations and brand marketing agency, has officially been appointed as the agency of record for Visiting Angels, known as America’s Choice in Home Care®. This partnership represents a significant step for both organizations, aiming to enhance the visibility and understanding of quality in-home care for seniors throughout the United States.

Commitment to Compassionate Care

Visiting Angels specializes in providing personalized, compassionate care, enabling seniors to remain independent within the comfort of their own homes. They focus on maintaining routines and familiar surroundings that are essential for a senior’s well-being. Many team members at Konnect Agency have experienced the challenges of caregiving for their loved ones, giving them a deep understanding of the emotional journeys families face in securing quality senior care.

Sabina Gault, CEO of Konnect Agency, highlighted the alignment between the agency's values and those of Visiting Angels: “Visiting Angels embodies care, compassion, and community, which resonate deeply with our mission at Konnect Agency. We’re honored to elevate their narrative that emphasizes the critical role caregivers play across the country.”

Strategic Expertise

The collaboration capitalizes on Konnect Agency’s extensive expertise in both the senior care and franchise sectors. With over 20 years of seasoned experience, the agency has effectively assisted senior care organizations in gaining community trust and increasing visibility. This understanding is pivotal as Visiting Angels seeks to strengthen its national footprint while reaching specific demographics that require their services.

Liz Berdow, Vice President of Marketing at Visiting Angels, expressed confidence in their choice of partner: “As we continue to grow and address the evolving needs of our aging population, we sought a PR partner that balances both the strategic and emotional components of our mission. Konnect Agency excels in innovative storytelling that resonates with our audience.”

Focusing on Growth and Community Engagement

This strategic appointment is not simply about expanding reach; it is also about reinforcing the commitment to exceptional caregiving. The partnership will focus heavily on education, community support initiatives, and caregiver empowerment, ensuring these vital aspects are front and center in their marketing and communications strategies.

The collaboration aims to shed light on the often-overlooked role of caregivers, nurturing a deeper appreciation and understanding within communities about the importance of high-quality senior care. Both organizations are committed to fostering an environment where caregiving is recognized and valued.

Looking to the Future

With this endorsement, Chairman Gault and the team at Konnect Agency will develop innovative media strategies that strategically position Visiting Angels in the national discourse around home care services. By telling impactful stories, they will connect families with the essential services that can enhance their loved ones’ quality of life.

For those interested in learning more about Konnect Agency’s services or Visiting Angels’ offerings, including franchising opportunities, further information is available at their respective websites: konnectagency.com and visitingangels.com.

The future looks promising as Visiting Angels aims to communicate its ethos and dedication to improving the lives of seniors through this influential partnership.