HARIBO of America Embarks on New Growth Journey with Jon Hughes at the Helm

HARIBO of America Embraces a New Era of Growth

HARIBO of America is setting the stage for a significant transformation in its U.S. operations under the new leadership of President and CEO Jon Hughes. The company's latest initiatives aim to deepen consumer engagement and expand brand visibility through innovative strategies, including the much-anticipated launch of its first retail stores in the United States.

On August 7, 2026, HARIBO celebrated the grand opening of its inaugural U.S. retail location at Woodbury Common Premium Outlets in Central Valley, New York. This marks a monumental step in the brand's evolution, bringing the iconic HARIBO experience directly to consumers. The store offers a unique Pick-and-Mix experience, allowing shoppers to create their own mix of gummies, discover exclusive merchandise, and enjoy a variety of playful surprises throughout their visit.

Embracing Innovation and Consumer Experiences

Hughes, who previously served as the Managing Director for HARIBO U.K. & Ireland, has extensive experience in driving growth within the HARIBO organization. His appointment is a clear testament to the company’s commitment to fusing its rich heritage with modern innovation. "HARIBO has an extraordinary legacy, unmatched brand love, and immense opportunity ahead," Hughes stated. "We are investing in new ways for fans to experience the Happy World of HARIBO."

The Woodbury Common store is designed to enhance the shopping experience, featuring customizable candy blends alongside seasonal and limited-time treats. This immersive retail environment is set to engage consumers in a way that traditional retail cannot, showcasing HARIBO's commitment to remaining relevant in today's market.

In addition to the Woodbury location, the company plans to open a second retail store at Wrentham Village Premium Outlets in Massachusetts in early August. This expansion is part of a broader strategy to create memorable retail experiences that resonate with fans of all ages, further reinforcing HARIBO's position as a leader in the confectionery market.

A Rich History of Childlike Happiness

Founded over a century ago, HARIBO has long been celebrated for its delicious gummy products, including the beloved Goldbears. The company’s foundation rests on a legacy of quality and a desire to inspire moments of joy and childlike happiness through sweets. With operations in 11 countries and a workforce of nearly 8,500 associates, HARIBO continues to be a family-owned entity focused on delivering delightful experiences to customers worldwide.

Hughes reflects on HARIBO's journey, emphasizing the importance of evolving alongside consumer preferences. Innovations in flavors, formats, and overall experiences are essential in maintaining the brand's leadership in the confectionery market. "As we enter this next chapter, we remain dedicated to creating joyful experiences for consumers, reinforcing our commitment to quality and playful innovation," Hughes added.

Fans can experience this new HARIBO concept first-hand at the Woodbury location now, with the Wrentham opening just around the corner. For those eager to learn more about HARIBO's products and retail initiatives, further details can be found on their official website at www.haribo.com.

With its thoughtful approach to consumer engagement and dedication to sweetening lives, HARIBO is poised for continued growth and success in the U.S. market.