Exciting Leadership Change at Taos Ski Valley with John Kelly as New CEO

Taos Ski Valley Welcomes New Leadership with John Kelly as CEO

Today marks a significant milestone for Taos Ski Valley as John Kelly steps into the role of Chief Executive Officer (CEO). This transition comes as part of a carefully planned succession that aims to uphold the resort's long-standing commitment to providing an exceptional guest experience while maintaining its deep roots within the local community.

John Kelly has been an integral part of Taos Ski Valley since 2015, serving as the Chief Operating Officer before his new appointment. Over the years, he’s made remarkable contributions to the resort, overseeing all aspects of daily operations, including on-mountain and base area activities. His dedication to enhancing the guest experience remains unmatched, combined with a passion for preserving the unique culture that defines Taos Ski Valley.

In his own words, Kelly expressed, "It's an honor to be appointed CEO of this storied resort and to lead it forward for a new generation of skiers and outdoor enthusiasts." This statement resonates deeply with the ethos of Taos Ski Valley, which has maintained its identity as an independent resort, providing a pure mountain escape for all.

David Norden, who served as CEO for several years, will move into the role of Chairman of the Board. His leadership has been instrumental in steering the resort towards its goal of becoming a better, not bigger, establishment. In light of Kelly's promotion, Norden commented, "John has dedicated himself to this community, our staff, and the skiing industry. I am confident he is the right person to manage Taos Ski Valley's long-term future."

Taos Ski Valley is not just a place for winter sports enthusiasts; it is a year-round destination nestled among the stunning peaks of the Sangre de Cristo mountains. The resort prides itself on its mission to offer a diverse array of activities, including skiing, hiking, and biking, that invigorate visitors with the essence of the great outdoors. Each year, guests return to make memories that last a lifetime, enriched by the natural beauty surrounding them.

Importantly, Taos Ski Valley stands out as the world's first Certified B Corporation ski resort, leading the charge in promoting an inclusive, equitable, and regenerative society. Since 2021, the resort has worked towards becoming a CarbonNeutral® business, with goals to achieve Net Zero emissions by 2030. This commitment aligns with their core values of sustainability and responsibility towards the environment.

Kelly plans to further this green initiative while enhancing the customer experience, ensuring that every visit to Taos Ski Valley reflects the resort's dedication to exceptional service and community values. Notably, the resort is a participant in the Mountain Collective and Ikon Pass programs, providing rewards for outdoor enthusiasts.

As Kelly embarks on this new journey, he brings with him years of expertise and a steadfast commitment to the community, promising to lead Taos Ski Valley into a bright future rich with possibilities. His vision aligns with that of the founders, Ernie and Rhoda Blake, who built the resort 70 years ago to be a haven for skiers seeking adventure and authenticity.

With such a dynamic leadership change, Taos Ski Valley is poised for success, ensuring that the magic of the mountain continues to thrive for generations to come. For more information about the resort and its offerings, visit www.skitaos.com.