#Japan #Tokyo #Corporate Strategy #Kushi Tanaka #PISOLA

Kushi Tanaka Holdings Announces Strategic Changes

Kushi Tanaka Holdings, headquartered in Shinagawa, Tokyo, has decided to adopt a new corporate slogan, 'Beyond Kushi Tanaka', to establish a robust framework for its long-term goal of expanding to 1,000 locations. This marks a pivotal moment for the company, emphasizing growth and transformation while still treasuring its iconic Kushi Tanaka brand.

The Meaning Behind 'Beyond Kushi Tanaka'

The slogan 'Beyond Kushi Tanaka' signifies the company's future trajectory. It's crucial to note that this does not mean abandoning the Kushi Tanaka brand—the essence of the company. Instead, it reflects an evolution aimed at enhancing product quality and service, professional development, and embarking on new challenges that create value beyond its current offerings.

The decision to fully acquire PISOLA, a restaurant chain based in Kusatsu, Shiga, is a strategic step in this direction. The term 'beyond' represents both the ambition to surpass the traditional offerings of Kushi Tanaka and to create new value that does not rely solely on the existing brand, marking a significant shift in company strategy.

Full Acquisition of PISOLA

Kushi Tanaka Holdings has set its sights on establishing 1,000 locations, positioning Kushi as a representative of Japanese culinary culture. To achieve this, the company is committed to a mission of 'creating a future filled with smiles through unparalleled service and taste.' With changing consumer lifestyles and purchasing behaviors, the competitive landscape is becoming increasingly fierce. Kushi Tanaka aims to highlight its unique hospitality and flavor to provide unforgettable experiences for customers, thereby promoting Japan's culinary heritage globally.

To accomplish this, the company is actively pursuing mergers and acquisitions (M&A) to diversify its business portfolio. PISOLA, with approximately 60 locations, focuses on providing Italian cuisine, particularly pasta and pizza, and emphasizes warmth and memorable experiences for its diners. Their philosophy aligns with Kushi Tanaka's aim to create new challenges and value beyond its current offerings. The commitment to PISOLA's growth potential was a significant factor in adopting this acquisition.

PISOLA - A Unique Dining Experience

PISOLA stands as a family restaurant chain located primarily on the outskirts of cities, emphasizing a relaxed environment reminiscent of Bali's resorts. The restaurant features semi-private sofa seating and a well-stocked drink bar, contributing to an average customer stay of about 2 hours. The target demographic includes housewives during weekday lunches and families on weekends, with many customers celebrating special occasions at PISOLA. This distinct blend of familiarity and the capacity for memorable celebrations sets PISOLA apart in the dining industry.

Future Outlook and Synergy Effects

The acquisition of PISOLA is expected to yield several synergy effects:
1. Business Portfolio Diversification: By incorporating PISOLA into its offerings, Kushi Tanaka seeks to stabilize its operations and seize market opportunities.
2. Effective Utilization of Resources: Sharing strong sourcing channels, staff training, and hiring expertise between Kushi Tanaka and PISOLA will enhance operational efficiency.

Kushi Tanaka is actively seeking individuals who are interested in embracing the new company vision 'Beyond Kushi Tanaka.' This initiative aims to attract talent that is eager to innovate, regardless of their previous experience or tenure. In 2025, the company introduced a comprehensive employment system applicable to both current and new employees, ensuring ongoing investment in future talent.

About Kushi Tanaka Holdings

Founded in March 2002, Kushi Tanaka Holdings aims to redefine Japanese dining while maintaining an ancestral connection to its roots. The company is dedicated to fostering not just business growth but also an enduring culinary legacy.

Contact Information

• - Founded: March 20, 2002
• - Capital: ¥300 million
• - Representative: Yoshio Sakamoto
• - Headquarters: 1-7-6 Towa Higashi Gotanda, Shinagawa, Tokyo
• - Services: Restaurant Management, Franchise Development
• - Website: Kushi Tanaka

As Kushi Tanaka Holdings embarks on this ambitious new chapter, both investors and consumers await the exciting evolution of its culinary landscape.