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HONOR's Future Vision: AI Transformation at MWC 2025

HONOR, the renowned global technology brand, has made an significant announcement at MWC 2025 in Barcelona, unveiling its new strategic vision known as the HONOR ALPHA PLAN. This ambitious initiative aims to transition HONOR from a traditional smartphone manufacturer into a pioneering company that leads in the AI device ecosystem sector. The detailed three-phase strategy encourages collaboration within the tech industry to foster an open, value-oriented ecosystem designed to maximize human potential, setting a foundation for a more intelligent future.

Revolutionizing Mobile Experiences with AI Technology

Among the standout features introduced, HONOR has showcased the world's first GUI-based mobile AI agent, designed to streamline everyday tasks with advanced intelligent technology. In a collaborative demonstration with tech giants Google Cloud and Qualcomm Technologies, the HONOR AI agent showcased its capabilities by making restaurant reservations via a third-party service while seamlessly integrating calendar appointments and real-time traffic data from the HONOR Calendar. This innovative feature exemplifies the brand's commitment to enhancing user experiences internationally.

Transforming Mobile Photography with AiMAGE

Continuing its tradition of innovation, HONOR revealed AiMAGE, a revolutionary breakthrough in mobile photography powered by an AI Kernel. This advanced imaging technology features a combined 1.3 billion parameters for local processing, enhancing image clarity by 50%. Additionally, leveraging a cloud model with 12.4 billion parameters, HONOR promises substantial improvements in telephoto image quality. This technological advancement highlights HONOR's pursuit of excellence in mobile imaging and its commitment to collaborating with industry leaders like Google Cloud to introduce more intelligent features into its camera systems.

Introducing All-Ecosystem File Sharing and Deepfake Detection

HONOR is also redefining connectivity with the launch of its groundbreaking file-sharing technology, which allows users to transfer files swiftly across various devices, regardless of whether they're iOS or Android. Moreover, the brand is set to implement AI Deepfake detection tools in its upcoming flagship models, including bar phones and foldable devices, reinforcing its commitment to user security in the digital age.

A Future of Collaboration and Innovation

HONOR's participation in MWC 2025 marks a significant milestone in its evolution as a brand committed to leveraging AI technology for broader applications. The company invites industry partners to join in creating an integrated ecosystem that will not only redefine user interactions with technology but also positively impact society at large.

These initiatives and technologies underscore HONOR's ambition to take on the challenges of the intelligent age, positioning itself as a leader in redefining what a technology company can achieve. The HONOR Magic7 series, which will receive these new features like AI Upscaling for portrait restoration powered by the Snapdragon® 8 Elite Mobile Platform, is a testament to this vision as it approaches its rollout. With the enhancements and strategic direction outlined, HONOR is set to usher in an era of intelligent, value-driven tech that benefits humanity as a whole.

As the 2025 MWC draws to a close, the technology community watches closely to see how HONOR’s ambitious plans will shape the future landscape of AI devices globally. Through innovation, collaboration, and a commitment to human potential, HONOR reaffirms its place at the forefront of technological evolution, making strides towards a smarter, more integrated world.