#Japan #Shibuya #SUS amenity #Bamboo toothbrush #i-Goods Co

Innovative Additions from i-Goods Co. in Hotel Amenities

The hospitality industry continues to evolve, with a growing demand for eco-friendly products that enhance guest experiences. i-Goods Co., a notable player in the original goods production sector based in Shibuya, Tokyo, has responded to this demand by expanding its popular SUS amenity line. Starting December 2025, guests can look forward to two new offerings: the `SUS organic ToothBrush -Black-` and the `SUS Hair Ring -Bag Type-`.

New Product 1: SUS organic ToothBrush -Black-

The newly launched black bamboo toothbrush is not just a stylish addition to hotel amenities, but also a step towards reducing plastic waste. The handle is crafted from bamboo, providing a pleasant natural feel, while the chic black design ensures it complements both modern Japanese spaces and stylish wash areas. This toothbrush is designed to be both functional and aesthetically pleasing, fitting seamlessly into diverse hotel environments. It also features a printable area at the center (W8×H40mm) for potential customization, enhancing brand differentiation.

With a length of 180mm and a handle width of 13mm, the toothbrush is suitable for all users, ensuring ease of grip for everyone.

New Product 2: SUS Hair Ring -Bag Type-

Responding to guest feedback, i-Goods Co. introduces the `SUS Hair Ring -Bag Type-` to its line of practical hotel amenities. This stretchable and durable hair tie comes in a classic design, ensuring it is not only usable during hotel stays but can also be taken home for everyday use.

The unique packaging, crafted from semi-transparent PE bags, enables guests to quickly identify the contents without needing to read any labels, making it especially user-friendly for international visitors and the elderly. The versatile black color ensures it suits any hair type or color, solidifying its appeal to a broad audience.

Meeting Diverse Needs in the Hospitality Sector

In recent years, with the resurgence of inbound travel, hotels and ryokans are welcoming an array of travelers from various cultural backgrounds. Consequently, there is an increasing demand for amenities that are intuitive and match the hotel’s aesthetic without compromising on design. The SUS amenity line from i-Goods Co. aims to meet these requirements by continually expanding its offerings.

The two new products enhance not just hygiene standards, but also offer visibility through the bag type series, in addition to providing a harmonious presence in modern Japanese interiors through the bamboo collection. By not compromising on either guest convenience or the hotel’s ambiance, hotels can select the ideal amenities that cater to their unique challenges.

Commitment to Sustainability and Luxury Service

As part of its ongoing mission, i-Goods Co. is dedicated to elevating the hospitality experience through sustainable practices while also supporting the principles of the UN's Sustainable Development Goals (SDGs).

Product Overview

• - SUS organic ToothBrush -Black-

Product Code: IGBT03
Size: 180mm (Length) × 13mm (Handle)
Materials: Bamboo handle and nylon bristles
Carton Quantity: 1,000 units
Minimum Order Quantity: 250 units
Packaging: Individually wrapped in craft boxes
Bristle Specifications: Soft bristles, 32 tufts per brush

• - SUS Hair Ring -Bag Type-

Product Code: IGSA78
Size: Approximately 50mm (Width) × 4mm (Height)
Materials: Polyester and polyurethane
Carton Quantity: 1,000 units
Minimum Order Quantity: 250 units
Packaging: Individually packed in PE bags

i-Goods Co. continues to innovate, bridging the gap between sustainability and customer satisfaction, illustrating the potential for eco-friendly products to enrich modern hospitality experiences.