#Japan #Tokyo #bookstore #Lalaport #KinoKuniyashoten

Exciting Changes at KinoKuniyashoten's Lalaport Koshien Store

KinoKuniyashoten, a wholly-owned subsidiary of Kinokuniya Co., Ltd., has exciting news regarding its brand identity at the Lalaport Koshien store in Japan. This noteworthy transition is set to take place on August 7, 2026, when the store will officially change its name from "Asahiya Shoten Lalaport Koshien store" to "Kinokuniya Lalaport Koshien store."

What the Changes Mean for Customers

This rebranding reflects the integration of KinoKuniyashoten into the Kinokuniya Group, which aims to enhance customer experiences by offering a wider array of products and services. From the changeover date, the store will begin to offer Kinokuniya's well-regarded services, promising customers rich literary encounters.

To celebrate this transition, a special campaign will run from August 7 to August 13, 2026. The first 100 customers who purchase goods totaling over 2,000 yen each day will receive a limited-edition eco bag. This promotional giveaway not only serves as a token of appreciation for loyal customers but also emphasizes KinoKuniyashoten's commitment to sustainability.

A Flourishing Network of Bookstores

KinoKuniyashoten operates a total of 11 stores across various locations, including Osaka, Hyogo, Nara, Tokyo, Saitama, and Chiba. Since becoming part of the Kinokuniya Group at the end of December 2024, the bookstore chain has dedicated itself to fostering cultural growth and providing new value to its clientele. As a member of the esteemed Kinokuniya family, the bookstore will continue to serve as a vital space for literary discovery and cultural development in the local community.

The company's efforts not only highlight its ambition to enhance the shopping experience for book enthusiasts but also signify its role in cultivating a vibrant literary environment.

Company Overview

Name: KinoKuniyashoten Inc.
Location: 3-7-10 Shimomeguro, Meguro, Tokyo
Business Type: Sales of books, magazines, stationery, etc.
Number of Stores: 11

Contact Information for Media Inquiries

For further details or media inquiries regarding the transition, please reach out to the Public Relations Department of Kinokuniya Co., Ltd. at [email protected].

KinoKuniyashoten humbly requests the continued support and patronage of its beloved customers as they embark on this new journey. Together, let’s celebrate literature, culture, and community.