Beko Revolutionizes Connected Home Innovations Through Global R&D Network
Beko's Commitment to Building the Future of Smart Homes
Beko, a global leader in the home appliance industry, is redefining the smart home experience by leveraging an extensive research and development (R&D) network. With 28 R&D centers spread across 12 countries and a workforce of more than 2,000 employees, Beko is transforming advanced technologies into practical solutions tailored to modern lifestyles. This innovative approach places Beko at the forefront of technological advancements, utilizing artificial intelligence (AI) and consumer-focused innovations to create smarter, sustainable, and secure home environments.
A Structured Global R&D Ecosystem
By centralizing R&D as a core element of its growth strategy, Beko effectively bridges the gap between exploratory research and practical applications. This approach enables the company to develop features that truly meet consumer needs. The Turkish base remains pivotal, hosting 13 R&D centers, while several key European locations, including Italy, Poland, Slovakia, and Romania, also contribute significantly to this initiative.
This globally integrated model fosters close collaboration between engineers and designers, speeding up the transition from research to finished products. Notably, the Italian centers in Cassinetta and Fabriano play crucial roles in design development and innovation within Europe’s appliance sector.
Innovations Backed by Robust Research
Beko’s organizational efficiency is reflected in its impressive portfolio, boasting more than 4,500 international patent filings and over a million tests conducted annually to ensure reliability and performance. With a keen focus on integrating AI and digital technologies into its processes, Beko uses machine learning to predict material performance while generative AI accelerates software design and development, offering agility in response to evolving consumer expectations.
Innovations Translating into Consumer Benefits
Beko’s significant investments in R&D translate directly into its product offerings, reflecting a commitment to scientific rigor. Among the groundbreaking innovations is the HarvestFresh technology, which mimics the natural sun cycle over 24 hours through a tri-color lighting system, preserving the vitamins in fresh fruits and vegetables. Additionally, the AI-Sense and HomeWhiz solutions incorporate AI to analyze usage patterns, optimize appliance performance, and manage energy consumption effectively.
The overarching goal of Beko is to ensure that every investment in R&D translates into practical solutions aligned with the requirements of modern households. As Nihat Bayız, Beko’s Chief Production and Technology Officer, asserts, “Our ambition is not merely to adopt technologies but to design and make them accessible for households worldwide. By aligning our innovation efforts for the short, medium, and long term, we convert our expertise into concrete solutions capable of anticipating usage evolutions. Whether it's optimizing energy consumption through AI or maintaining the nutritional quality of food, our objective remains steadfast: to sustainably improve consumers' daily lives.”
About Beko
Beko operates globally, present in over 55 countries with more than 45,000 employees and manufacturing facilities in various regions, including Europe, Asia, Africa, and the Middle East. The company holds 22 brands, some under restricted licensing (including Arçelik, Beko, Whirlpool, and Grundig) and reported a consolidated revenue of 10.6 billion euros in 2024, establishing itself as the leading European major appliance brand based on market share by volume.
With 28 R&D and design centers worldwide representing over 2,300 researchers, Beko has filed more than 4,500 international patent applications thus far. For seven consecutive years, the company achieved the highest score in SP's global sustainability assessment for household durable products. Furthermore, Beko was recognized as the 17th most sustainable company by TIME Magazine and Statista in their 2025 global sustainability ranking. Beko’s clear vision is to be “Planet Friendly, World Respected,” emphasizing its commitment to sustainability in every facet of its business.
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**The data presented belongs to Arçelik A.Ş., Beko's parent company.
Topics Consumer Technology）
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