#United States #Waltham #Cees Talma #Welch's CEO #Welch Foods

Welch's Names Cees Talma as CEO

Welch's, a renowned name in the fruit-based food and beverage sector, has recently appointed Cees Talma as its new Chief Executive Officer. This strategic move comes as the company aims to embark on the next phase of its ambitious growth strategy, building on its rich legacy of quality and innovation. Cees succeeds Trevor Bynum, who has played a pivotal role in shaping the company's transformation over the past seven years.

With over three decades of leadership experience spanning the food, beverage, consumer goods, and health wellness industries, Cees Talma is well-equipped to steward Welch's into a new era. His tenure includes a solid track record at various mission-driven and family-owned businesses, mirroring Welch's commitment to purpose and excellence. Under Cees's strategic direction, the company anticipates a renewed focus on expanding its customer base while staying true to its roots of quality and tradition.

Tim Grow, Chairman of the Welch Board of Directors, expressed confidence in Cees's capability to steer the company forward. "Cees brings a fresh perspective and a deep understanding of consumer needs, aligning perfectly with our vision for future growth. We trust he will significantly accelerate our momentum as we double down on innovation."

In his own words, Cees Talma reflects his enthusiasm for joining the iconic brand. "I am honored to take on the role of CEO at Welch's. My focus will be on realizing the company's full potential, leveraging our trusted legacy of innovation and growth. Together with our dedicated team and grower-owners, we will concentrate on enhancing our performance, exploring new opportunities, and crafting the next chapter of our storied brand."

Cees Talma’s previous experience includes a significant leadership role at Nature's Way, where he drove remarkable growth and innovation. He has also served as CEO of Stasher, amplifying the brand's sustainability mission, while his early career at SC Johnson and Unilever honed his ability to scale both established and disruptive brands.

A Legacy Rooted in Quality

Welch's has a storied history as a cooperative of U.S. family farmers, best known for its Concord grape juices, jams, jellies, and spreads made from grapes sourced directly from these farms. This integral connection to the community of growers reflects Welch's ethos: nourishing families through the goodness of fruit. Established in 1869, the brand has spent over 150 years delivering genuine fruit flavors that resonate with families worldwide.

Today, Welch's product lineup encompasses a diverse array of offerings, including juices, sparkling fruit beverages, jams, fruit snacks, and fresh fruits, all crafted to cater to the preferences of modern families. Whether for breakfast, lunchboxes, or special celebrations, Welch's products represent the essence of real fruit goodness.

Headquartered in Waltham, Massachusetts, Welch's is committed to maintaining the highest standards of quality while innovating for the future. As Cees Talma takes the helm, both the board and consumers are eager to see how his leadership will influence the next chapter of this iconic brand.

For more information, visit Welch's website.