CALL & RESPONSE Goes Digital
2025-06-18 02:22:18

Fukuoka Apparel Brand CALL & RESPONSE Embraces Shippio Forwarding for Digital Evolution

Seamless Logistics for CALL & RESPONSE



CALL & RESPONSE, an apparel brand based in Fukuoka, is setting a new standard in the fashion industry by pioneering the integration of Shippio Forwarding's digital forwarding technology into its operations. With a vision focused on enhancing international logistics, Shippio—headquartered in Minato, Tokyo—is committed to revolutionizing trade through digital transformation (DX).

Despite having only two designers managing the entire production process—from planning and sewing instructions to accessory arrangements and trade operations—CALL & RESPONSE has encountered significant challenges. The increase in production volume has directly translated to escalating logistics costs and heightened operational burdens, making it difficult for the design team to focus on their creative endeavors. In an industry heavily affected by seasonality, delays in delivery not only jeopardize revenue but can also lead to excess inventory—a serious risk for any apparel brand.

In search of a solution that would reduce the burdens associated with trade procedures and allow them to concentrate on product planning and design, CALL & RESPONSE discovered Shippio Forwarding during a trade exhibition. The decision to adopt this innovative digital forwarding service was largely influenced by its ability to drastically reduce costs, improve responsiveness, and streamline information sharing and management tasks.

Impact of Shippio Forwarding Adoption



The implementation of Shippio Forwarding has resulted in an impressive 80% increase in the efficiency of trade operations. Tasks that were previously cumbersome and conducted via email and phone have been seamlessly transitioned to the cloud, eliminating waiting costs for responses. Internal collaboration has also improved, as various departments can now access the system, significantly reducing intermediaries and minimizing errors and communication gaps.

As a result, designers are now able to dedicate more time to critical planning and design tasks, significantly enhancing the accuracy and flexibility of delivery management—crucial factors in the fast-paced apparel industry where timing can make or break sales outcomes.

A Step Towards the Future



In comments made by CALL & RESPONSE, the company expressed optimism about its prospects: "As we expand our e-commerce operations, we anticipate an increase in product offerings. With Shippio, we aim to create a framework that can adapt flexibly to irregularities caused by seasonal products, such as delays due to typhoons and inspections.

Shippio allows us to have a clearer view of transportation status on the system, departing from a reliance on individuals and enabling smoother transitions for new team members. We're eager to promote an environment where designers can further optimize their time for planning and enhancement of product quality, ultimately boosting sales. In the world where the timing of bringing products to market is critical, rapid and accurate logistics management is vital. We look forward to pursuing further efficiencies alongside Shippio."

About Shippio



Recognized for its dedication to advancing international logistics, Shippio has established a robust platform that caters to the needs of global trade. Its cloud services facilitate automatic vessel tracking, estimate and order management, centralized document and invoice oversight, and effective information sharing among stakeholders—paving the way for businesses to harness the power of digital processes in their logistics operations.

To explore more about Shippio and its global logistics solutions, visit Shippio's website.

Company Overview


  • - Company Name: Shippio, Inc.
  • - Location: 1-1-1 Shibaura, Minato, Tokyo
  • - CEO: Takafumi Sato
  • - Established: June 2016
  • - Business Overview: Planning, development, and operation of an international logistics platform
  • - Website: Shippio Corporate
  • - Licenses: Registered as a first-class cargo handling business operator, among other credentials.


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Topics Consumer Products & Retail)

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