Boost.ai Appoints David Norris as Chief Marketing Officer
In an exciting development within the tech industry, boost.ai, a pioneering force in conversational AI for large enterprises, has announced that David Norris has joined its executive team as Chief Marketing Officer. With a rich background spanning over two decades in creative marketing and strategic development, Norris is poised to enrich boost.ai's brand narrative and expand its global reach.
Before joining boost.ai, Norris held a significant position at Snap Inc., serving as the European Head of Creative Strategy. In this capacity, he was instrumental in driving major product launches and crafting impactful campaigns across the platform. His skill set equips him well for the role at boost.ai, where he aims to shape the company’s story and highlight customer success narratives, particularly within highly regulated industries.
As the world increasingly turns to AI for solutions, Norris's arrival comes at a crucial moment. His primary responsibility will be to develop a content strategy that effectively communicates the transformative capabilities of boost.ai’s enterprise-ready solutions. “Over the next year and beyond, the defining factor for businesses selecting AI solutions will be a vendor's ability to demonstrate successful implementation and measurable ROI,” said Jerry Haywood, CEO of boost.ai. “David's extensive expertise in brand building and storytelling fits perfectly with our goals.”
In the fast-evolving landscape of customer relationship technology, the adoption of generative AI (GenAI) is expected to surge, especially in customer-facing applications. As many customer service leaders navigate this shift, Norris's focus will be on addressing concerns about risk management and the suitability of vendor-based AI solutions. He will leverage boost.ai’s successes in creating exceptional experiences across sectors like financial services and hospitality to further solidify the company's stature as a frontrunner in the industry.
Norris expressed his enthusiasm about joining boost.ai, stating, “From my very first conversations, it was clear that this platform is reshaping the future of AI. We have a unique opportunity to influence the role of AI agents in enterprises today while continuing to push the boundaries of innovation.” He aims to showcase how powerful AI can be in revolutionizing business operations.
Strategically based out of boost.ai's office in London, Norris will collaborate with other executives, including CEO Jerry Haywood and the newly appointed SVP of Global Alliances, Adam Fenwick. Their joint efforts will be crucial as the company seeks to navigate the unique challenges and opportunities presented by the evolving AI landscape.
About boost.ai
Boost.ai is committed to enhancing human connection through AI, specifically designed by and for real interactions. The company’s platform blends sophisticated conversational and generative AI technologies to create deeply personalized customer experiences. With a strong focus on user-friendly, low-code solutions, boost.ai positions itself to meet immediate market needs while also scaling for future growth. Trustworthiness is paramount, as boost.ai features unmatched security protocols suitable for the world's most prominent and regulated industries. Moreover, the company is proud to be recognized in Gartner’s 2023 Magic Quadrant for Enterprise Conversational AI Platforms. For more information, visit
boost.ai.