Sarah Moloney Takes the Helm as Managing Director at MikeWorldWide London

Sarah Moloney Takes Charge at MikeWorldWide London

In a strategic move to strengthen its foothold in the UK and European public relations market, MikeWorldWide has appointed Sarah Moloney as its new Managing Director. Moloney, who brings over two decades of experience in PR agency management, previously led KWT Global in the UK, transforming it into a powerhouse within the EMEA Stagwell Group.

Michael Kempner, the CEO and founder of MikeWorldWide, expressed confidence in Moloney’s ability to navigate an industry increasingly defined by mega-mergers and rapid change. "In the era of mega-mergers, Sarah is the ideal person to guide clients and our people with the necessary agility, strength, and bespoke marketing solutions required to compete in a rapidly evolving landscape," Kempner stated. Moloney is known for her earned-first approach and her strategic mindset, qualities necessary to further propel MikeWorldWide's position among mid-size agencies in the UK.

Her appointment follows the transition of Tom Berry, the former UK managing director, who now takes on the role of chair at the London office. Berry will assist Moloney with strategic consultancy, ensuring continuity in leadership while allowing the agency to adapt to new challenges and growth opportunities.

One of Moloney’s immediate focuses will be on cultivating the agency's existing high-caliber client roster. This includes brands like The Sunday Times, Sky Media, and TeamViewer. By enhancing brand reputation and ensuring relevance through impactful communications, she aims to drive notable growth for the firm’s UK business.

Additionally, Moloney will oversee the integration of MikeWorldWide’s state-of-the-art tech stack, which features a variety of advanced AI tools designed to provide clients with enhanced precision and predictability in their communications strategies. This commitment to leveraging technology aligns with the agency’s innovative spirit.

"MikeWorldWide is an innovative and forward-thinking communications agency that offers its clients and prospects modern, integrated, and intelligent thinking," remarked Moloney. She expressed excitement about joining a firm that is not only ambitious but also possesses a strong vision and exceptional talent.

The appointment comes at a time when the landscape of public relations is experiencing significant shifts, with companies seeking more integrated and analytical approaches to their marketing challenges. Moloney’s leadership aims to ensure that MikeWorldWide remains at the forefront of this evolution, driven by a mission to deliver meaningful impact through communication.

MikeWorldWide, established as a leading independent public relations agency, employs over 225 communications experts who excel at the intersection of consumer brand marketing, technology, and corporate reputation. Their award-winning work shines through a blend of research, strategy, creativity, and insight, enabling clients to maximize their marketing potential effectively.

As the global market continues to adapt to new consumer behaviors and technological advancements, the strategic appointment of Sarah Moloney is a clear indication of MikeWorldWide's commitment to maintaining its competitive edge in the public relations arena. With Moloney's expertise steering the UK and European operations, the agency is poised for further growth and success in the years to come.