Hilco Global and SB360 Partner to Liquidate First Brands Group's Inventory and Machinery

Hilco Global and SB360 Partnering for Asset Liquidation



In a significant development in the automotive aftermarket industry, Hilco Global, in collaboration with SB360 Capital Partners, is gearing up to sell the inventory and machinery assets of First Brands Group. This organization, which recently underwent Chapter 11 proceedings, was recognized as one of the largest and most prominent independent manufacturers and distributors of automotive parts, serving well-known corporations such as General Motors, Nissan, Napa, and O’Reilly Auto Parts. The sale presents a remarkable opportunity for buyers across various sectors interested in bolstering their market strategies with substantial inventory and machinery assets.

A Comprehensive Marketing Strategy


Hilco Global and SB360 are implementing a vast marketing campaign aimed at identifying and qualifying potential buyers for First Brands Group’s inventory and machinery. This inventory embodies multiple esteemed brands in high demand, including Cardone, Raybestos, Autolite, and Trico, to name a few. This liquidation is a strategic chance for competitors, distributors, retailers, and resellers aiming to expand their market share by either acquiring production capabilities or high-quality branded products at attractive prices.

Diverse Inventory Overview


The collection of available inventory encompasses a wide array of products from the most reputable names in the automotive aftermarket. Buyers can explore product lines that include:
  • - Brakes: Comprehensive braking and steering components such as rotors, friction materials, hydraulics, boosters, calipers, and electronics from brands like Cardone, Raybestos, and StopTech.
  • - Maintenance Parts: Key players in this segment include Autolite for spark plugs and Fram for filters, offering a range of do-it-yourself oil, engine air, fuel, and cabin filters.
  • - Towing and Trailer Equipment: Featuring Hopkins towing accessories, the assortment includes essential winter tools, fluid management products, and safety items.

Machinery & Equipment on Offer


An enticing addition to this sale is the range of machinery and equipment available for purchase, granting buyers the opportunity to acquire ready-to-use operations. Some of the highlighted equipment includes:
  • - Plastic Manufacturing: Injection molding and blow molding extrusion machinery.
  • - Rubber Manufacturing: Essential equipment for rubber production.
  • - CNC Machining and Stamping: Precision manufacturing tools essential for various applications.
  • - Wire and Assembly Manufacturing: Facilities designed for efficient production and assembly processes.
  • - Paper Filter Production: Specialized machinery for creating high-quality paper filters.

Alongside the sales of these assets, the partnership will assist in managing and collecting outstanding accounts receivables and advising on the effective winding down of discontinued business operations.

Consumer Response and Market Significance


The leading representative from Hilco Global remarked on the importance and relevance of these renowned brands, emphasizing their deep market penetration and loyal clientele. He stated, ‘These brands are category-defining with established customer bases, and our team's extensive experience will ensure these valuable assets are matched with the right buyers.’ This underscores the potential impact of this transaction on the automotive parts landscape, potentially reshaping the competitive environment.

About the Companies Involved


First Brands Group is a well-recognized global automotive parts entity that markets and sells premium products under various industry-leading brands. Its extensive offerings include Raybestos, StopTech, TRICO, and Autolite, combining cutting-edge technology, superior customer service, and unparalleled engineering capabilities. Meanwhile, Hilco Global, a subsidiary of ORIX Corporation USA, specializes in delivering diverse professional services and capital solutions across industries, enhancing value throughout the lifecycle of companies. Together with SB360 Capital Partners, a key player in advisory and restructuring services, these entities are poised to facilitate a successful asset liquidation that could set new benchmarks in the automotive sector.

Stay tuned for updates on this extraordinary business opportunity and insights into the evolving landscape of the automotive aftermarket industry.

Topics Consumer Products & Retail)

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