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Percepta's Exceptional Achievement at the 2025 HCM Excellence Awards

Percepta, a prominent leader in customer experience tailored for the automotive sector, has recently celebrated a remarkable achievement—winning multiple prestigious awards at the 2025 Brandon Hall Group™ HCM Excellence Awards®. This recognition highlights the company’s innovative approaches and commitment to enhancing customer experience and learning programs.

Awards Overview

On August 25, 2025, Percepta was awarded:
1. Gold Award for Best Use of AI for Business Impact
2. Gold Award for Best Results of a Learning Program
3. Silver Award for Best Learning Strategy

These awards underscore Percepta’s relentless focus on excellence and its ability to leverage cutting-edge technology for enhanced business outcomes.

Innovative Strategies Behind the Awards

1. DAISY's AI Contributions
The Gold Award for the Best Use of AI recognizes Percepta’s innovative AI platform, DAISY. This sophisticated tool analyzes the entirety of customer interactions, allowing Percepta to identify patterns, predict needs, and glean key insights. The result? A notable improvement in training, quality assurance, and customer satisfaction.

2. Accelerated Learning Programs
Another Gold Award was earned for the effective redesign of Percepta's onboarding programs. By emphasizing active learning and scenario-based practices, the company achieved significant reductions in ramp-up time for new associates. This approach not only boosts confidence among employees but also enhances operational efficiency across the board.

3. Transforming Learning Mindsets
The Silver Award acknowledged the five-day Active Learning Certification (ALC), which retrained facilitators globally. This initiative promotes a learner-led method to training, cultivating a culture of continuous development. The strategy has driven higher employee engagement, satisfaction, and a deeper commitment to learning.

Insights from Leadership

Karen Gurganious, the President of Percepta, remarked, "Winning these awards confirms our focus on combining creativity with execution. This recognition reaffirms our dedication to innovation that aids individuals in learning, growing, and connecting effectively."

Impact on the Marketplace

Rachel Cooke, COO of Brandon Hall Group™, emphasized how this year's award winners exemplify strategic human capital management, solidifying the impact of the workplace culture on productivity and growth. Percepta's commitment to fostering a people-centric environment sets a benchmark in the automotive and customer experience fields, allowing organizations to rethink their approach to talent management.

About Percepta

Having pioneered customer experience solutions for over 25 years, Percepta operates across 60 markets in 13 countries. As a joint venture between TTEC Holdings, Inc. and Ford Motor Company, it specializes in a variety of services that include sales, customer service, and fleet management, particularly focusing on emerging technologies like electric vehicles and telematics.

For further information, visit Percepta's official website at www.percepta.com.

About Brandon Hall Group

Founded over 30 years ago, Brandon Hall Group™ is recognized as a leader in providing research, insights, and certifications for learning and talent executives. The HCM Excellence Awards® are regarded as the pinnacle of acknowledgment in human capital management.

In conclusion, Percepta's recent accolades not only affirm its position as an industry leader but also illustrate its substantive advancements in customer experience and learning frameworks, paving the way for future successes.