ASTRAUX Shines at IFA 2025 in Berlin, Speeds Up EU Expansion Plans

ASTRAUX Shines at IFA 2025

ASTRAUX, a burgeoning lifestyle technology company based in Dubai, recently made a significant impact at the IFA 2025 in Berlin. With its striking presence, the brand unveiled three innovative products that captivated crowds and positioned ASTRAUX as a frontrunner in the domain of ecological mobility and smart living. As part of its global growth strategy, ASTRAUX declared its commitment to accelerating its expansion across four key European markets: Germany, France, Italy, and Spain. This move aims to cater to the increasing demand for accessible and innovative mobility solutions.

At this year's IFA, ASTRAUX presented its electric mini-car, the Aimon companion robot, and smart glasses to an enthusiastic audience for the first time. The company’s booth quickly became one of the most popular attractions, drawing in over 20,000 visitors in a single day. Long lines formed around the interactive experience zones and selfie walls, underscoring the excitement surrounding the brand and its offerings. ASTRAUX’s booth ranked among the top three in terms of visitor interest during the event, pointing to the growing appeal of its products.

Leading the European division is Yoyo Zhang, who has extensive experience in consumer engagement with prominent brands like Huawei and Xiaomi, where she also held the position of Head of the Italian division for Xiaomi in Europe. Her leadership and knowledge are instrumental in solidifying ASTRAUX’s foothold in the European market. Zhang emphasizes that ASTRAUX is uniquely positioned to resonate with younger European consumers, who are in search of affordable, innovative, and stylish technological solutions. This offers a promising avenue for swift growth in Germany, France, Italy, and Spain.

Innovative Youth-Centric Products

1. Electric Mini-Car

The ASTRAUX electric mini-car starts at an attractive price of €5,990. This eye-catching micro-car boasts a customizable paint job and a panoramic glass roof, allowing drivers from the age of 14 in select EU countries to operate it. This vehicle's design is targeted at younger consumers seeking modern and chic mobility options.

2. Aimon Companion Robot

Next is the Aimon companion robot, priced at €89. This interactive robot is equipped with emotional AI that responds to touch, movement, and mood, quickly winning the hearts of visitors at the IFA experience zone. Its engaging features position it as a popular gadget for families and tech enthusiasts alike.

3. Smart Glasses

The ASTRAUX smart glasses retail for €79 and come with UV400 protection. These innovative sunglasses enable real-time translation powered by artificial intelligence, enhancing users' experience with an 8 MP camera and an open-air audio system. They represent a new generation of smart eyewear, delivering intelligent service without the need for hands-on interaction.

To experience the product launch in Berlin, viewers can watch the full video here and can pre-order ASTRAUX products here.

For further updates, follow ASTRAUX on social media: Instagram @Astraux.global, TikTok @astrauxglobal, and Facebook @Astraux.global. The limited-time launch offers run until December 4, concluding at 11:59 PM CET.