Loftware Cloud Recognized as SAP Endorsed App for Global Supply Chains

Loftware, a global leader in product identification and supply chain collaboration, recently announced that its cloud-based solution, Loftware Cloud, has been recognized as an SAP Endorsed App. This prestigious designation highlights Loftware Cloud’s ability to connect suppliers, eliminate costly uncertainties, and create resilient supply chains.

In the contemporary business landscape, companies rely heavily on complex global supply chains that necessitate seamless coordination between manufacturers, suppliers, logistics providers, and partners. Effective product identification is paramount for compliance, traceability, operational efficiency, and the capacity to scale while serving customers worldwide. For businesses to thrive, they need solutions that ensure consistency and reliability at every stage of the supply chain.

Loftware Cloud addresses these challenges by providing a unified, cloud-based platform that standardizes product identification and connects trading partners across global operations. By ensuring accurate labeling right at the source, businesses can avoid operational disruptions, maintain compliance with ever-changing global regulations, and ensure a smooth flow of products. The flexibility of Loftware Cloud allows companies to scale over suppliers, partners, and markets, enabling them to grow their business while continuing to meet customer demands reliably.

Integrating seamlessly into existing SAP environments—including SAP ECC and other on-premise applications such as WWI, GLM, and Adobe Forms—Loftware Cloud also offers companies the opportunity to transition product identification to the cloud without disrupting their ongoing operations. This means businesses can modernize their labeling today while ensuring their infrastructure is ready for a seamless shift to SAP S/4HANA Cloud in the future.

Jim Bureau, the Chairman and CEO of Loftware, stated, “This recognition reflects the strategic importance of collaboration in the supply chain and the role product identification plays within it. As an SAP Endorsed App, Loftware Cloud provides organizations across all industries with the assurance that they can enhance their SAP environments with a proven platform that keeps supply chains running and connects partners. It also helps mitigate compliance risks and costly uncertainties—from mislabeled products and rejected shipments to production halts, inventory discrepancies, and hidden bottlenecks that can jeopardize revenue and operational continuity.”

Loftware Cloud empowers businesses to navigate the increasing complexity of global supply chains by facilitating collaboration between organizations and their supplier networks. Through standardized product identification and real-time data exchange, companies can ensure that suppliers generate labels compliant with brand requirements, regulatory standards, and operational specifications before products even enter the supply chain. By ensuring accurate identification at the source, businesses can avoid costly re-labeling and shipping delays, guarantee compliance with evolving global regulations, and ensure products flow efficiently through manufacturing, distribution, and retail channels.

Darryl Gray, SAP's Global Vice President for Monetization and the Success of Software Partner Solutions, commented, “Innovations in the ecosystem are critical to SAP's vision for the intelligent enterprise and implementation for SAP customers. We congratulate Loftware for achieving the status of an SAP Endorsed App. Partners like Loftware are well-positioned to help us implement a cloud-first strategy with integrated innovations that deliver measurable value while solving key business challenges.”

SAP Endorsed Apps are premium applications certified by SAP, known for enhanced security, extensive testing, and benchmarking against industry standards.

About Loftware

Loftware is the global leader in product labeling solutions. Our cloud-based offerings support real-time collaboration, regulatory compliance, enhance authenticity, and ensure supply chain traceability from product development to the consumer. We provide scalable, data-driven labeling and packaging technologies that help businesses accelerate time-to-market, improve efficiencies, and connect physical products with digital experiences. Loftware is trusted by leading brands worldwide and has over 40 years of innovation experience, supporting customers across various industries with offices in the USA, the UK, Slovenia, China, and Singapore.

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