#Australia #Sydney #ACTUS #Kokuyo #HOW WE LIVE

Kokuyo and Actus to Introduce 'HOW WE LIVE' in Sydney

The long-awaited permanent store for the global lifestyle brand 'HOW WE LIVE,' created through the collaboration between Kokuyo Corporation and Actus, is slated to open by the end of 2025. Located in Taylor Square, Sydney, this marks a significant milestone for both companies in expanding their international footprint.

Redefining Lifestyle

Kokuyo Group has redefined its role in society through the 'WORK & LIFE STYLE Company' initiative that was established in February 2021. They aim to extend their business domains beyond traditional stationary and furniture, integrating lifestyle elements that mirror modern living. The brand 'HOW WE LIVE' was created to offer various choices for individuals seeking diverse lifestyles, aiming to achieve synergy between expanding business areas and their existing offerings. This includes furniture, stationery, homeware, and art, allowing customers to explore what truly resonates with their personal style.

Store Concept: Cool Friend's Home

The concept for the Sydney store, aptly titled 'Cool Friend's Home', reflects a vibrant culture that celebrates diversity. Taylor Square is recognized for its unique blend of creativity, commercial vibrancy, and a proactive community engagement that makes it an exciting location. Adjacent areas, such as Surry Hills and Paddington, also offer a mix of artistic inspiration and stylish living environments, making the locale a dynamic intersection of different cultures and sensibilities.

The store will feature a product display that merges various categories, focusing on an experiential style that showcases Kokuyo and Actus products along with imported brands such as TECTA from Germany and eilersen from Denmark. An integral part of the store's appeal will be a café located at the entrance, aimed at becoming a daily gathering spot for locals.

Engaging the Community

Plans for the store extend beyond shopping, with a host of participatory events and workshops in the pipeline. This initiative envisions the store as a hub for creative community building, fostering social interactions that go beyond mere consumerism. By breaking down the barriers between work and life, the 'HOW WE LIVE' brand embodies a modern philosophy of living, encouraging visitors to explore and discover new ways to connect with their surroundings.

Store Details

• - Opening Year: 2025
• - Location: 1-5 Flinders Street, Surry Hills NSW 2010, Australia (12-minute walk from 'Museum' station on City Circle Line)
• - Total Floor Area: 623.5 square meters
• - Number of Floors: 2 above ground, 2 below ground

About 'HOW WE LIVE'

The brand’s mission is to explore individuality and present alternative lifestyle choices. In a world where the lines between work and leisure are increasingly blurred, 'HOW WE LIVE' offers customers a rich variety of choices that encourage discovery and engagement with the local culture.

Brand Elements

• - Product: Offering a wide range of items from furniture to home décor.
• - Space and Interiors: A thoughtfully designed environment that reflects the brand’s philosophy.
• - Communication: Engaging storytelling that connects products with lifestyle choices.

To explore more about the brand, visit the official website here or check their official Instagram @howwelive.design.

Company Overview

Kokuyo Corporation

Founded in 1905, Kokuyo Corporation aims to enrich the quality of life through innovative stationery, office furniture, and spatial design. Its mission is encapsulated in the slogan 'WORK & LIFE STYLE Company.' Find more on their official website or their social media platforms.

Actus Co., Ltd.

Since its establishment in 1969, Actus has focused on promoting a thoughtful lifestyle by offering high-quality European furniture and items that support sustainable living. Their commitment to a sustainable supply chain can be explored further through their official website.