Kolter Hospitality Announces Leadership Changes
Kolter Hospitality, a prominent player in the hotel management sector, is making headlines with its recent announcement of key promotions within its leadership team. The company has appointed John Beaton as the Executive Vice President of Operations and Sara Martinez as the Senior Vice President of Commercial Sales. These promotions signify Kolter's commitment to enhancing its operational efficiency and strategic growth, especially as the company continues to expand its portfolio.
John Beaton's New Role
With an impressive background spanning over 35 years in hospitality management, John Beaton has been a pivotal figure at Kolter Hospitality, previously serving as the Senior Vice President of Operations for nearly seven years. His tenure at the company has been marked by significant contributions to both the organizational culture and overall direction. Beaton's diverse experience includes managing urban convention hotels and luxury resorts for renowned brands such as Hyatt, Hilton, and Marriott across both the United States and Canada. His leadership approach has played a critical role in shaping Kolter's long-term success and growth trajectory.
In his new role as EVP of Operations, Beaton is set to drive further improvements in operational performance across the organization. “I am excited to take on this new challenge and continue working with an incredibly talented team,” Beaton stated. “Our goal is to consistently deliver exceptional experiences for our guests while expanding our reach in the market.”
Sara Martinez's Promotion
Joining Kolter Hospitality in 2023 as the Vice President of Sales and Marketing, Sara Martinez has quickly made her mark, significantly boosting the company's top-line revenue through strategic sales initiatives. Her dedication and effectiveness in sales leadership have earned her the new title of SVP of Commercial Sales, a role that underscores her commitment to the company's expansion strategy. With over 20 years of experience in the hospitality sector, Martinez has a proven track record in operations and sales leadership, which she previously cultivated with managed, owner-operator, and third-party management firms in regions including the Midwest and Northeast.
In reflecting on her new responsibilities, Martinez noted, “I am honored to accept this role and am eager to leverage my experience to further propel Kolter’s growth. Together with our team, we will enhance our commercial strategies and ensure we are aligned with our core values.”
Impact on Kolter Hospitality
“Recognizing the accomplishments of both John and Sara is crucial as we look to the future,” says Scott Webb, the President of Kolter Hospitality. “Their strategic vision and leadership are imperative to our ongoing success. We have great confidence in their capabilities to excel in these new positions.”
Kolter Hospitality operates 15 hotels, totaling over 2,300 rooms in various locations, including Boca Raton, Delray Beach, and Orlando. This company, a division of The Kolter Group, is known for its commitment to excellence in hotel management, development, and acquisitions in the hospitality sector. As the organization continues to enhance its development and acquisitions pipeline, the leadership of Beaton and Martinez will be pivotal in navigating the ever-evolving hospitality landscape.
Kolter's focus on aligning its core values with a performance-driven framework suggests a promising trajectory as it seeks to maintain strong relationships with franchisees and partners. The appointments of Beaton and Martinez not only signify confidence in their leadership but also represent a strategic move toward achieving greater operational excellence as the business endeavors to take on new challenges and seize future opportunities in the hospitality market.
For more information about Kolter Hospitality and its initiatives, you can visit
Kolter's official website.