#China #Chengdu #elderly care #Yamashita

Yamashita Expands Operations in Chengdu, China

Yamashita Co., known for its rental and sales of nursing care products, has made a significant milestone with the establishment of a new company, Yamashita Fuzhi (Chengdu) Health Management Co., Ltd. in Chengdu, Sichuan Province. This move marks a pivotal point as the company launches test services tailored to elder care equipment rental, greatly enhancing its footprint in the Chinese market.

This initiative comes in response to a new policy enacted by the Sichuan Provincial Bureau of Civil Affairs, aimed at promoting rental services for welfare devices for the elderly. Beginning in November 2025, Yamashita Fuzhi will participate in a pilot project, collaborating with the local government to develop a rental system for caregiving equipment aimed specifically at senior citizens. With a showroom set to open by December 2025, they aim to broaden service awareness and community engagement in the Chengdu area.

Addressing China's Growing Elderly Care Demand

China's rapid aging population is a pressing issue, escalating notably as a result of policies such as the One-Child Policy, implemented from 1979 to 2014. By 2022, those aged 65 and over accounted for approximately 15% of the population, with cities like Shanghai seeing the figure rise to nearly 28%. In light of these demographic shifts, the Chinese government elevated the aging society to a national strategy in March 2021, emphasizing the need for improved social support and services, including expanded support for the purchase and rental of care supplies.

Yamashita, leveraging nearly 40 years of expertise in the Japanese market, initiated its foray into China back in 2020 with the establishment of Yamashita Fuzhi (Shanghai) Health Management Co., Ltd. Here, they began rental and sales operations along with modifications to residential care facilities. Following this, test projects for welfare equipment rental in Tianjin and participation in various exhibitions propelled their market entry. The establishment of Yamashita (Shanghai) Elderly Services Co., Ltd. in March 2024 further streamlined their operations as they seek to expand throughout China.

Overview of the Sichuan Trial Business

The Sichuan Provincial Bureau's test program, announced on March 20, 2025, aligns with the national shift towards enhancing home care. This pilot will run in eight cities for two years, with a focus on locales like Chengdu and cities within proximity, including Zigong and Mianyang. Yamashita Fuzhi has committed to participating in testing within two significant cities: Deyang and Ziyang.

Key Features of Sichuan Province

Sichuan is a vital economic, transport, and culture hub, spanning approximately 486,100 square kilometers. Hosting a population of around 83.64 million, it has approximately 18.16 million individuals aged 60 and over, translating to an aging rate of 16.9%. This demographic backdrop underscores the critical need for reliable elder care solutions.

Operations in Chengdu: Cleaning and Showroom Facilities

To ensure quality, Yamashita has established a Cleaning Center on the outskirts of Chengdu, central to its operations. Given that the cities they plan to serve are located 50 to 100 kilometers apart, this center will focus on rigorous cleaning and maintenance of rental equipment to ensure it meets health and safety standards—an essential function for any customer utilizing elder care products.

In tandem, a Showroom will be set up by the end of December 2025 in Chengdu to boost recognition of their rental services. This facility will enable users, their families, healthcare providers, and local authorities to interact with the products firsthand, enhancing understanding and trust in the service offered.

Company Profile: Yamashita

• - Company Name: Yamashita Fuzhi (Chengdu) Health Management Co., Ltd.
• - Location: 6 Xianmianqiao Street, 2nd Floor, Building 5, Wuhou District, Chengdu, Sichuan Province.
• - Representative: Chairman Nagai Arata
• - Business Scope: Rental and sales of nursing care products
• - Establishment Date: April 27, 2025
• - Ownership Ratio: 100% owned by Yamashita (Shanghai) Elderly Services Co., Ltd.

Yamashita, founded in 1963, has anchored its business model on the philosophy of living correctly and richly, establishing itself as a leading industry player in both linen supply and elderly care products. With ambitious revenue targets set for the future, the company is dedicated to merging innovative technology with traditional practices to enhance service quality and operational productivity.

For more information, visit Yamashita's corporate website at https://www.yco.co.jp/.