#Japan #Tokyo #UNDERCOVER #Jun Takahashi #GU

GU and UNDERCOVER Present 'UG' Clothing Line

GU, a brand under the Fast Retailing Group and a sister to UNIQLO, has officially announced the launch of its new clothing line named 'UG'. This fresh line is created in collaboration with the renowned design team from UNDERCOVER, led by the innovative Jun Takahashi. The debut is set for March 14, 2025, marking an exciting moment in the fashion world.

Concept Behind 'UG'

The 'UG' collection embodies the ethos of "SILENT/NOISE," symbolizing a playful twist on modern fashion. With a design philosophy rooted in the fusion of comfort and eccentricity, this line aims to infuse a hint of unpredictability into daily wear. Each piece is meticulously crafted to allow versatility, with convertible designs that can be styled in multiple ways, all while maintaining GU's commitment to affordability.

Design Features

The inaugural collection creatively reinterprets GU's classic staples such as sweatshirts and utility pants. Expect to see innovative patterns, including the iconic 'fang camouflage' synonymous with UNDERCOVER, alongside creative touches like inside-out and cut-off designs. Unique items include an oversized two-piece outfit, which showcases new materials developed through this collaboration, as well as graphic designs by Takahashi inspired by the fictional 'Noise Burger Shop'.

GU's collaboration with Takahashi and his UNDERCOVER label emphasizes not just style but also a commitment to quality. By involving the UNDERCOVER team throughout the production process, GU ensures that each item reflects a high standard of craftsmanship and creativity. The brand's mission is to create fashion that everyone can enjoy freely, inspiring people to express themselves through clothing.

Availability and Pricing

The first collection will be available globally at GU stores as well as online at gu-global.com starting March 14, 2025. The second drop is scheduled to follow on April 18, 2025. The initial collection features 19 MEN's styles, while the subsequent release will add 8 more styles, with price points ranging from $5.99 to $69.99, catering to various budgets while ensuring style and quality.

About GU

Established in 2006, GU is celebrated for its dynamic approach to contemporary apparel, focusing on affordability without compromising on style. With approximately 470 stores primarily across Asia and e-commerce platforms in Taiwan, Hong Kong, and Japan, GU is dedicated to meeting the evolving preferences of modern consumers. The brand prides itself on its ability to swiftly adapt to fashion trends, thanks to its robust supply chain.

About UNDERCOVER

Founded by Jun Takahashi in 1990, UNDERCOVER originally gained traction within Tokyo's underground scene, blending principles of street fashion with art and music subcultures. Over the years, it has established itself on the high-fashion stage, regularly showcasing collections at Paris Fashion Week. The brand has garnered global acclaim for its distinctive perspective on fashion, maintaining a loyal following among fashion enthusiasts.

This collaboration between GU and UNDERCOVER not only signifies a bold step forward for both brands but also a commitment to expanding the horizons of contemporary fashion. As the launch date approaches, fashion fans and enthusiasts around the globe eagerly await the unveiling of this innovative collection.