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Collaboration for Sustainability in Wadomari

Recently, Wadomari Town in Kagoshima Prefecture, Japan, has entered into a partnership with Kuradashi Co., Ltd. and Japan Air Commuter Co., Ltd. (JAC) to address local agricultural and social challenges, such as declining farming populations and aging communities. This agreement aims to promote sustainable practices and enhance community resilience through the sharing of resources and strategies.

Background of the Partnership

Wadomari Town has set a vision of being a community rich in connections and smiles, aiming for a sustainable future. Unfortunately, the town faces a severe demographic crisis, projected to lose approximately 4,817 residents by 2040 due to youth outmigration and an aging population. This significant population decline will not only impact community services but also threaten the local agricultural ecosystem, which has been sustained through a mix of traditional and innovative farming practices.

Objectives of the Agreement

The newly signed memorandum, called the "Collaboration Agreement for Promoting SDGs and Reducing Food Loss in Wadomari," intends to mitigate these issues by leveraging the innovative approaches of its three partners. It focuses on maintaining sustainable agricultural practices while revitalizing the local economy and community structure.

Roles of Each Partner

Kuradashi is dedicated to being a "Social Good Company," focusing on reducing food waste by buying excess products that can't traditionally be sold and offering them through its online platform. This initiative is designed to tackle various societal issues, including food loss, by encouraging consumers to purchase these items at reduced prices, thereby aiding local farmers and benefiting community welfare. Additionally, Kuradashi runs a fund that supports community initiatives and offers internships for students interested in social contributions and agriculture.

Wadomari Town is implementing its sixth comprehensive development plan to consolidate agricultural land and promote smart agriculture utilizing information and communication technologies (ICT). It aims to attract diverse stakeholders into the agricultural sector and streamline operations to foster sustainable development.

JAC sees itself as a key player in connecting people and goods, which can ultimately fuel local economic revitalization. Through its commitment to ESG (Environmental, Social, and Governance) strategies, JAC engages in various activities aimed at resolving societal challenges.

Joint Initiatives

Among the initiatives planned, the partners will promote local specialty products through Kuradashi's marketplace, while also organizing social contribution-style internships called "Kuradashi Challenge" where students will be able to engage directly with the farming community. The first such internship is scheduled for July 2-8, 2025, and will offer participants exposure to activities like lily bulb harvesting, discussions with local farmers, and opportunities for cultural exchange.

Expanding the Impact

The collaboration aims to tackle food loss and agricultural recruitment challenges while enhancing the allure of Wadomari as a destination. All efforts will focus on boosting community vitality and ensuring the town's sustainable growth. Furthermore, participants in the Kuradashi Challenge will not only assist in local farming but also become advocates for the region, helping to attract more visitors and potential residents by showcasing the town's unique offerings.

About Kuradashi

Founded in 2014 and based in Tokyo, Kuradashi's mission is to connect consumers with ethical shopping opportunities, turning potential waste into valuable products. By supporting environmental causes and disaster relief through donations from sales, Kuradashi is at the forefront of the social good movement in Japan.

Overall, this unique collaboration brings together governmental, corporate, and social sectors to seek comprehensive solutions to pressing local issues in Wadomari Town, paving the way for a more sustainable future.