Rapid Sell-Out of CHARM MAKE BODY Bras on Popular Live Commerce Channel

Exciting Success for CHARM MAKE BODY on Live Commerce

In an impressive display of modern selling tactics, the live commerce channel "Zou Nekochannel" achieved a remarkable milestone on January 26, 2026, with the sell-out of 442 bras from the much-acclaimed brand, CHARM MAKE BODY. In a record time of just five minutes after launch, selected sizes and colors vanished, echoing the brand's rising popularity.

The Event

The live stream event kicked off at 6:00 AM on January 26 and extended over an astounding total of 114 hours. Dubbed the "New Year Special Sale," this ambitious campaign allowed the audience to interactively shop a range of products, including cosmetics and skincare items, accompanied by an enthusiastic presentation from renowned live commerce host, AZUKI.

With total sales nearing 1 million yen, the elaborate format gave viewers an engaging shopping experience akin to a boutique setting, allowing them to feel the texture and view the products in great detail. This personal approach to online shopping resonated greatly not just with existing customers but also attracted new ones.

The Chart-Topping Products

During this exhilarating sales event, three frontrunners from the CHARM MAKE BODY collection sparked particular interest:

- Melt-in-Your-Sleep Night Bra (No Lace)
- Fluffed Slim Bra
- Concealer Bra

These items were praised not only for their design but also for their comfort and functionality, making them perfect for daily wear. AZUKI showcased these products with flair, discussing details that online shoppers often look for, thereby augmenting the overall appeal and relevance of the items.

The Power of Live Commerce

Live commerce sets the stage for a unique buying experience, where instant product interaction leads to immediate sales. The integration of technology and lifestyle merchandise appeals strongly to the modern consumer who values the ability to explore products live.

With a staggering peak audience of 970,000 viewers, the ZOU NEKO Channel has established itself as a leader in live commerce, holding the title for the highest revenue from a single live session and achieving consistent monthly sales exceeding 200 million yen.

This successful event for CHARM MAKE BODY showcases the channel's strength and adaptability in an ever-evolving retail landscape. The brand aims to continue expanding its reach and nurturing customer demand, ensuring that the best products remain accessible in future sales events.

About CHARM MAKE BODY

Founded with the principle of helping women discover a better version of themselves, CHARM MAKE BODY has built a reputation for attentive, functional, and stylish lingerie. With over 600,000 units sold of the Fluffed Slim Bra alone, the brand focuses on creating pieces that solve common concerns faced by women, integrating seamless designs and comfort into an extensive range.

For further insights on the collection, visit the following links:

As the live commerce trend continues to rise, brands like CHARM MAKE BODY demonstrate how to harness these platforms effectively, meeting consumer expectations and preferences head-on. With an unwavering focus on stylish, functional lingerie that resonates with real-life women's needs, the future appears bright for both the brand and its eager customers.