#Japan #Minato #Svenson #winter hair care #hair moisture

Overview of Hair Concerns

Recent research conducted by Svenson, a leading company in hair care, showcases the overwhelming struggles many face regarding their hair quality. A nationwide survey assessing the perceptions of hair care among 1,035 individuals from ages 20 to 69 shows that a striking 65% of respondents reported experiencing hair issues.

The data is particularly telling when viewed through a gender lens. Women reported nearly six times more concerns related to dryness and damage compared to men. The types of damage most prevalent included frizz and waviness, with 30% of women citing dry, damaged locks and 41% acknowledging struggles with frizz and unruly hair. Such issues are attributed to the disturbance of the hair's cuticle and a consequent drop in moisture retention, which could lead to a lack of shine and increased manageability difficulty.

Understanding Seasonal Impacts on Hair

For over 40 years, Svenson has been deeply invested in researching hair and scalp care. A notable focus has been the seasonal shifts affecting hair health. During winter, external elements such as dry air and the heating used within homes lead to a decrease in humidity, resulting in exposed cuticles that can release moisture. If left neglected, this state can lead to a plethora of issues, including static, increased frizz, lack of luster, split ends, and breakage.

Svenson emphasizes that addressing these moisture depletion issues from winter on is crucial in maintaining manageable hair for the transition into spring. Adapting daily hair care routines, even slightly, can yield significant improvements in both appearance and texture.

The Role of Moisturizing Care

The dryness of winter coupled with lowered indoor humidity can lead to a considerable loss of moisture in hair, paving the way for additional frizz and further reduction of shine. To combat this, a well-structured moisturizing care regimen that nourishes the hair from within while maintaining the cuticle's structure is essential. Notably, in-shower treatments have proven effective in achieving:

• - Intrinsic moisture replenishment
• - Protection against damage from dryness and static

These products stand out as indispensable when it comes to safeguarding your hair during this winter season.

Recommended Hair Care Products

1. The Chaga Hair Treatment

• - Price: ¥2,970 (tax included)
• - Volume: 250g
• - Features: Infused with 20 botanical ingredients including ginseng, licorice, and chamomile, this treatment ensures each strand is well-hydrated. Additionally, it contains six high-performance ingredients aimed at repairing hair damaged by UV exposure. Unique to Svenson is the inclusion of Chaga extract, a mushroom known for its hair growth benefits, researched in collaboration with Tokushima University.

• - Product Link

2. Pufure Scalp Treatment

• - Price: ¥2,530 (tax included)
• - Volume: 200g
• - Features: This treatment incorporates carefully selected protective agents, repair components, and moisturizing factors to restore lost elements, giving your hair a natural shine and improving its manageability.

• - Product Link

Intensive Moisture Care Steps

To maximize results and combat dryness, we recommend a special intensive moisturizing pack:
1. Generously apply the treatment to primarily the ends of the hair, focusing on damaged areas.
2. Use a comb to ensure even distribution.
3. Wrap your hair with a shower cap or warm towel to retain heat, leaving for a minimum of 5 minutes.
4. Rinse and proceed with your usual washing routine. This short commitment yields hair radiating with moisture and vitality come spring.

Svenson Ladies Division

Svenson’s Ladies Division prioritizes the individuality of women and aims to enhance beauty throughout various life stages. Their range of products includes fashionable wigs that embody personal expression, as well as high-quality medical wigs for those undergoing cancer treatment, designed for natural looks and comfort. Further services including post-treatment hair care and an online store named PreSta provide patients with essential resources, aiming to improve quality of life.

About Svenson Inc.

Founded in 1984, Svenson holds a respected position in the hair care industry, providing services ranging from hair augmentation to wig manufacturing. Their motto, "Always with you through life," embodies their commitment to be a supportive partner throughout their customers' hair journeys.

• - Official Site: Svenson Corporate

Conclusion

The importance of proper winter hair care cannot be overstressed, particularly for women, who are more susceptible to dryness and damage. By prioritizing moisturizing strategies this winter, you can ensure healthier, more manageable hair as spring approaches, tackling those psychologically real concerns head-on.