TONICHI Launches Sustainable Pop-Up Event in Kochi Featuring Unique Paper Products

TONICHI's Exciting Pop-Up Store in Kochi

From January 15th to 19th, 2026, TONICHI, a leading newspaper printing company based in Koto City, Tokyo, will participate in a pop-up store titled "Japan's Good Things. Kochi's Good Things." This event represents a significant milestone for the company as it marks its first venture into a department store setting and its first local store outside of Tokyo and Kanagawa. At this pop-up, visitors will have the chance to experience and purchase unique products like the upcycled design newspaper "Tsutsumu" and an oversized coloring book featuring newspaper designs, aptly named "Tonikaku Ookii Shimbun Nurie."

The Heart Behind the Design

TONICHI believes in the value of reusing paper that would otherwise be discarded during the printing process. Their innovative products, including the design newspaper and coloring books, have been created with the intention of giving a second life to unused newspaper sheets. With decades of experience in newspaper printing, the team at TONICHI holds a deep appreciation for the texture and cultural significance of newspapers, striving to make them accessible and enjoyable for younger generations and children. The motto guiding their upcycling initiative is to restore purpose to the paper that would otherwise go to waste.

A Legacy of Newspaper Love

Established in 1952, TONICHI prints more than 90 different newspapers, including famous titles like Daily News and Sports Nippon. While various types of wrapping paper exist, the use of newspaper as a wrapping material is rare. As the world becomes increasingly digital, opportunities to interact with newspapers decline; thus, TONICHI aims to rekindle that love by making people realize that newspapers still have a place in our lives. The product "Tsutsumu" was born from this very idea, encouraging people to appreciate the warmth and comfort that paper can provide.

Sustainable and Unique Materials

Both "Tsutsumu" and the coloring book utilize paper that would typically be deemed waste, presenting an eco-friendly upcycling solution. The design of "Tsutsumu" intentionally incorporates unique newspaper characteristics—such as the edged cuts and the marks from color adjustments—resulting in a product that celebrates its origins. Customers have praised its rustic charm, noting its suitability for gifting.

Enthralling Designs for All Ages

"Tsutsumu" provides a delightful array of designs that entice customers to choose them for various uses, from wrapping gifts to crafting. The oversized coloring book, "Tonikaku Ookii Shimbun Nurie," was created with the intention of encouraging creative expression, as it comes in the same size as an expanded newspaper. This allows both children and adults to enjoy the grandeur of newspaper art.

Don't miss the chance to explore the world of sustainable and creative products offered by TONICHI. Experience the physicality and sensation of their items in person during this exciting event in Kochi, and discover the joy of giving paper a newfound life.

For more information, check out their social media pages: