Discover Your Perfect Travel Experience
IHG Hotels & Resorts is hosting an exclusive immersive event titled
"Traveling Hotel by IHG" in Shibuya. This three-day event runs from
November 22 to 24, 2025, at Urban Core Space within Shibuya Scramble Square. The concept of the event is to help attendees find their ideal travel style that matches their individual personalities and expectations.
At the heart of the event, IHG showcases its diverse hotel brands through a captivating visual experience tailored to the visitors' current moods. This personalized journey allows attendees to select their ideal travel based on their preferred atmospheres, moods, activities, and inspirations. By choosing keywords that resonate with them, guests can dive into a world filled with hospitality through cinematic experiences, showcasing various destinations, cultures, and the essence of IHG's exceptional service.
To enhance the experience, visitors will receive unique giveaways such as an exclusive fragrance door tag that represents IHG's travel atmosphere. Additionally, guests can participate in a lottery to win IHG Rewards points, which can be utilized for future hotel bookings. There will also be a designated photo area where attendees can snap and share pictures, encapsulating their memories from the event.
IHG stands for
"True Hospitality for Good", bringing over
6,800 hotels across more than 100 countries under its umbrella. With 20 diverse hotel brands, IHG caters to various travel styles and preferences. The event embodies IHG's commitment to offering guests the freedom and flexibility to choose accommodations that suit their travel needs—whether that's a luxurious stay or a casual getaway.
An Overview of the Event
- - Event Name: Traveling Hotel by IHG
- - Dates: November 22 (Saturday) to November 24 (Monday)
- - Time: 11:00 AM to 6:00 PM
- - Venue: Shibuya Scramble Square, 1st Floor Urban Core Space (semi-outdoor)
- - Admission Fee: Free
This unique experience aims to empower attendees to enjoy their travels as they wish, supporting the global campaign of "Guest Yow How You Guest". Participants can explore their feelings and desires related to travel and create customized travel experiences.
Upon arrival, visitors will choose door tags with keywords reflecting their mood, activities, and travel inspirations. By returning these tags to the counter, they will receive a key to a special immersive room that presents a tailored travel experience through visual narratives and scent ambiance, reminiscent of staying in an IHG hotel.
Special Offers for Visitors
- - Exclusive Gift: Receive a unique Fragrance Door Tag to enjoy an IHG-inspired travel atmosphere at home. (Limited quantity, available until supplies last)
- - LINE Exclusive Campaign: Engage with our LINE account during the event for a chance to win 50,000 IHG One Rewards points usable for bookings at over 6,800 hotels worldwide.
- - Photo Spot: The venue will feature Instagram-friendly photo opportunities for attendees to capture and share their event moments.
Before the event, IHG Hotels & Resorts will promote the campaign through its official LINE account, helping potential customers broaden their travel choices and preferences for the upcoming winter and 2026 travel plans.
LINE Campaign Overview
- - Campaign Title: IHG Hotels & Resorts Hotel Brand Diagnosis Campaign
- - Duration: November 5 (Wednesday) to November 24 (Monday) 23:59
- - Prize: 50,000 IHG One Rewards Points for 10 lucky winners
- - Website: Campaign Site
IHG Hotels & Resorts continues to innovate in hospitality, offering diverse choices tailored to meet the needs of every traveler. Join us for
Travel by Hotel by IHG and unlock a new world of personalized travel experiences!