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Threekit Launches Advanced AI Suite to Transform AV Equipment Sales

Threekit, a pioneering name in AI-driven visual commerce, has recently unveiled its groundbreaking AI Suite aimed specifically at businesses offering audio-visual (AV) equipment. This innovative platform signifies a substantial shift in how consumers interact with AV solutions, fostering a sales environment that emphasizes seamless discovery, configuration, and purchasing. The launch, announced on June 5, 2025, is timed perfectly ahead of the InfoComm 2025 trade show in Orlando, Florida, highlighting Threekit's commitment to revolutionizing the AV equipment market.

Streamlining the Buying Process

The primary objective behind the AI Suite is to enhance the digital buying journey for customers interested in AV solutions. Matt Gorniak, Threekit’s CEO, noted, "Our AI Suite for AV simplifies the digital buying process, facilitating the delivery of qualified leads with less friction. Our technology guides users through the complexities of AV product selection, eliminating common hurdles that often discourage potential buyers."

Through this suite, Threekit expresses its intent to redefine the customer experience. Customers will no longer feel daunted by complicated purchasing pathways but instead be empowered to make swift and informed decisions regarding their AV purchases.

Key Features and Benefits

The AI Suite for AV equipment stands out due to its robust set of features designed to produce measurable impacts on business outcomes. Here are the core functionalities:

1. Enhanced Lead Quality and Volume: The platform supports engaging environments for users, resulting in an impressive increase of up to 30% in qualified prospects. This enhancement ensures that AV companies can attract more viable customers who are genuinely interested in what they offer.

2. Higher Conversion Rates: By incorporating self-service options and solution-oriented selling methods, the suite effectively transforms casual browsers into committed buyers, maximizing sales opportunities.

3. Elevated Average Order Value: Threekit’s software simplifies the configuration of complex product bundles, facilitating larger purchases and encouraging customers to consider multi-product solutions that complement each other.

Advanced Selling Tools

Threekit's AI Suite comprises four key tools designed to create a comprehensive and user-friendly purchasing experience:

• - AI Discovery and Guided Selling: This feature allows buyers to interact using natural language and to upload images or documentation related to their requirements. AI analyzes this input and suggests tailored product options, ensuring that every recommendation aligns with customer needs.
• - Multi-Product Visual Configurator: It provides real-time, photorealistic renderings of chosen products within customized settings. Buyers can see immediate visual feedback on their configurations, which enhances satisfaction and decision-making.
• - Lead Enrichment Insights: This tool offers sales teams valuable analytics about potential customers, detailing their journey, preferences, and suggested next steps, significantly improving follow-up strategies.

By integrating these functionalities, Threekit’s new suite promises to reduce sales cycles dramatically—by up to 60%—thus allowing AV companies to deliver cutting-edge and engaging digital experiences.

The Business Impact on AV Companies

The AV industry has faced persistent challenges stemming from convoluted sales processes that often alienate buyers. Gorniak’s vision with the AI Suite is to eliminate these traditional friction points, ultimately accelerating both customer satisfaction and sales performance.

With the enhanced capabilities introduced through Threekit’s AI Suite, AV businesses are expected to not only streamline their operations but also create a more engaging and responsive buying atmosphere suitable for today’s digital consumers.

Learn More at InfoComm 2025

Threekit will showcase the capabilities of this new technology at InfoComm 2025, the premier event for audio-visual solutions. Attendees can visit Booth #7374 to engage with the team and experience firsthand how AI can transform the sales experience in the AV market.

About Threekit

Founded with a vision to enhance user experience in the e-commerce landscape, Threekit combines visual commerce and artificial intelligence to speed up product discovery, foster guided selling, and enable rigorous visual configuration. Renowned global brands, including Logitech and Therma-tru, utilize Threekit to enhance lead generation and boost sales efficiency. For more information about their offerings, visit Threekit.com.