Innovative Merger: Coherency and Tapestry Join Forces for Next-Gen Branding Solutions

Merging Pioneers: Coherency and Tapestry Unite

On April 29, 2026, Screen Engine/ASI made a significant announcement that marks a pivotal shift in market research and emotional branding. The two research agencies, Coherency and Tapestry, have merged under the Tapestry brand. This strategic move brings together over 50 research experts from both the U.S. and the U.K., aiming to leverage their distinct capabilities in understanding audience dynamics and emotion-driven research.

Coherency, founded over a decade ago by Steve Markov and Jeff Meleski, is renowned for its innovative LoveQuotient™ tool, which provides brands with a unique methodology to measure emotional connections with consumers. With their recent decision to step away from daily operations, the agency now hands the reins to Tapestry, enhancing its offerings with this vital emotional insight.

Lee Lodes, the remaining Co-Founder of Coherency, will continue to play a crucial role in the new agency by focusing on strategic accounts. This seamless transition aims to blend the pioneering spirit of Coherency with Tapestry’s proven prowess in data analytics and AI-driven solutions, creating a comprehensive platform for clients seeking deep emotional engagement and understanding of their audiences

Tapestry's existing clients are poised to benefit from the integration of Coherency's research methodologies with Tapestry's innovative offerings, including Daisy, their proprietary AI-enabled survey tool that combines qualitative nuances with quantitative data analysis. Ian Wright, Co-Managing Director at Tapestry, expressed enthusiasm over the merger, highlighting the exciting opportunities for developing leading-edge tools that merge emotional connection with advanced data science.

Based in London, Tapestry has garnered a solid reputation since its inception in 2014 and became part of the Screen Engine/ASI group in 2021. Acknowledged as the Research Agency of the Year at the Adwanted Media Research Awards in 2025 and the Quirk's Excellence Awards in 2024, Tapestry’s expertise lies in simplifying the complexities of brand growth through deep audience insights.

The newly forged agency emerges as a formidable force in the industry, promising not only to understand consumer behavior but also to uncover the motivations behind decision-making. By integrating Coherency’s emotion-centric research with Tapestry’s analytics, the combined agency is set to redefine the standards for market research and branding strategies.

Screen Engine/ASI, headquartered in Los Angeles, specializes in diverse content research across media, entertainment, and gaming sectors, further emphasizing the critical need for relevant insights to guide effective branding. Their full-service approach ensures that clients receive well-rounded insights, maximizing market potential while minimizing risk.

This merger signifies not just a corporate alignment but also showcases the industry's move toward merging emotional intelligence with data-driven decision-making. As consumers increasingly seek authentic connections with brands, Coherency and Tapestry are positioned to lead in delivering insights that shape deeper, more meaningful consumer relationships.