The excitement at the Olympic Winter Games Milano Cortina 2026 has been palpable, especially for the athletes from Sweden and the Netherlands, who have dazzled audiences with their extraordinary performances. Competing under the banner of Team TCL, these athletes have achieved remarkable success, securing a total of 11 medals across various competitions, including individual and team events in cross-country skiing and speed skating.
Among the standout performers is the talented group of Swedish athletes comprising Ebba Andersson, Frida Karlsson, and Jonna Sundling, along with Dutch speed skater Joy Beune. Together, they brought home an impressive haul of medals, including four golds and seven silvers, creating unforgettable moments in their careers. Eileen Gu, TCL’s global brand ambassador, also shone brightly at the Games, clinching a gold medal in women’s freeski halfpipe and silver medals in both women’s slopestyle and big air events.
These achievements encapsulate not only the dedication and perseverance of these athletes but also the strong support from TCL, the official global partner of the Olympic and Paralympic Games in the consumer electronics and household appliances category. TCL's engagement has amplified the Olympic experience, connecting athletes with their fans and families in meaningful ways.
In an effort to foster inspiring connections, TCL has employed its advanced technology in the Athlete's Village, creating spaces where competitors can unwind and celebrate their achievements with loved ones. The company has also introduced its innovative display technology at the event, allowing athletes to share their moments of victory with family and friends right after competitions. This initiative adds a personal touch to the exciting environment of the Olympics.
As the athletes reflect on their success, their heartfelt acknowledgments highlight the spirit of perseverance and the supportive community surrounding them.
Ebba Andersson, who displayed phenomenal consistency in her events, expressed her gratitude saying, "It was a dream come true to stand on the podium four times at this year's Olympic Winter Games. I am incredibly thankful for TCL's support, which has been crucial in my journey."
Frida Karlsson echoed the sentiments of resilience and determination, stating, "At the highest level, there is always pressure, but greatness comes from stepping outside your comfort zone. Achieving multiple podium finishes this year is a dream realized, and I'm grateful to TCL for inspiring me and reminding me of the power of persistence."
Meanwhile, Jonna Sundling celebrated her three medals with pride, remarking, "The high of victory never diminishes. I’m proud to have represented my country and grateful to TCL for supporting me on this journey, helping spread the joy and spirit of winter sports to fans globally."
Joy Beune, representing the Netherlands, shared her honor in reaching the podium, saying, "Being part of the Dutch team at the Olympics has been an incredible experience. I appreciate the support from my family and teammates, which helped me realize this dream. Being with Team TCL has reminded me that greatness involves being present in every moment and integrating that mindset into daily life."
TCL Electronics stands as a leader in research, development, and manufacturing of consumer electronics, including televisions, audio devices, smart home products, and kitchen appliances. Their multifaceted product line combines thoughtful design with innovative technology to deliver extraordinary experiences and essential features. As one of the largest consumer electronics brands in the world, TCL is dedicated to pioneering innovations that enhance the everyday lives of consumers globally. Through the Olympic platform, TCL aims to inspire greatness not only in athletes but also in audiences around the world, uniting them through the excitement of sports and technology. For more information, visit
TCL's official website.