#Japan #Tokyo #AKIHABARA #Hasselblad #X2D 100C

A Unique Opportunity to Discover Hasselblad Cameras

Hasselblad, known for its premier photographic equipment, is hosting a unique Touch and Try event at Yodobashi Camera Multimedia Akihabara on August 29th and 30th, 2025. This event, organized by Sekido Co., Ltd., the exclusive distributor for Hasselblad in Japan, invites photography enthusiasts and professionals to explore the latest offerings from this iconic brand.

Event Details

The Touch and Try event takes place on the following dates:

• - Date: August 29 (Friday) and August 30 (Saturday)
• - Time: 11:00 AM to 6:00 PM
• - Venue: Yodobashi Camera Multimedia Akihabara, Camera Corner, 3rd Floor

1-1 Kanda Hanaokacho, Chiyoda City, Tokyo, 101-0028, Japan

This event is not only free of charge, but there’s no prior reservation required, allowing attendees to experience Hasselblad’s groundbreaking technology first-hand. Photographers of all skill levels are encouraged to come and try out our cutting-edge cameras and lenses, including the incredible 100MP medium format camera, the X2D 100C, and the versatile 907X & CFV 100C. Visitors will also have the chance to interact with our technical sales representatives for product demonstrations and consultations on purchases directly at the event.

Exclusive Talk Events

In addition to exploring our camera range, don’t miss the opportunity to attend our exclusive talks:

• - August 29 (Friday): Presentations by Sekido’s Hasselblad Technical Sales, held at 1:00 PM and 3:00 PM.
• - August 30 (Saturday): A special talk by renowned photographer Go Nishio at 11:00 AM and 3:00 PM. Go Nishio is acclaimed for his ability to express personality through portraits and has worked extensively with corporate executives and newscasters.

Meet Photographer Go Nishio

Originating from Tenri City, Nara Prefecture, Go Nishio transitioned from a regular office job in the computing industry to becoming a professional photographer under the guidance of renowned artist Yasuo Kujirai. Since establishing his company, 2405, in 2004, he has focused on capturing captivating profile photos that truly express individuality. He emphasizes making photography accessible through his workshops and seminars, where he simplifies complex concepts for his audience. Nishio is a proud member of the Japan Advertising Photographers Association.

Featured Products

During this event, attendees can get hands-on experience with:

• - HASSELBLAD X2D 100C: A state-of-the-art medium format camera featuring a 100MP CMOS sensor with improved image quality, focus capabilities, stabilization, and much more. Learn more
• - HASSELBLAD 907X & CFV 100C: A versatile camera setup enabling both classic analog and modern digital photography. Learn more
• - HASSELBLAD XCD 3.4/75P: A lightweight portrait lens designed for low-light conditions while delivering stunningly detailed images. Learn more
• - HASSELBLAD XCD 3.2-4.5/20-35E: An ultra-wide angle zoom lens perfect for landscapes, architecture, and portraits. Learn more

And many more lenses and accessories from Hasselblad’s extensive lineup.

About Hasselblad

Founded in Sweden, Hasselblad has inspired photographers worldwide since 1941 by providing high-quality cameras and lenses that have captured some of the most iconic moments in history, including the first moon landing. For over 80 years, Hasselblad has pushed the boundaries of photography with its exceptional image quality, exquisite Scandinavian design, and sophisticated technology. Discover more about Hasselblad

About Sekido

Sekido Co., Ltd. is a leading company in Japan, providing drone sales and support services to over 45,000 businesses and government offices nationwide. As the first to introduce DJI products in Japan, Sekido also operates drone facilities across Tokyo, Kanagawa, and Fukuoka. Since June 2023, Sekido has proudly served as the exclusive distributor for Hasselblad in Japan. Visit Sekido for more information.

We look forward to welcoming you to an unforgettable experience of exploring the world of Hasselblad cameras and photography!