#United States #Portland #Crunch Fitness #Fitness Ventures

Fitness Ventures Expands Crunch Fitness in Portland

Fitness Ventures LLC, one of the most rapidly growing franchise operators within the Crunch Fitness system, has made headlines with its recent acquisition of three existing Crunch Fitness locations in Portland, Oregon. This strategic move is part of a broader initiative to enhance the fitness landscape in the city and promises exciting developments for fitness enthusiasts in the area.

Significant Investment for Expansion

On August 1, 2025, the company announced plans for a staggering $75 million investment aimed at establishing 15 new Crunch locations throughout the Portland market over the upcoming years. This investment underscores Fitness Ventures' commitment to not just maintaining but significantly elevating the fitness experience for the community.

A Vision for Improved Fitness Services

CEO Brian Hibbard expressed his enthusiasm for the project, recognizing the long-standing gap in high-quality fitness centers in Portland. According to Hibbard, "The Portland market has been underserved for years when it comes to high-quality fitness centers. We are excited to bring Portland a series of brand new 40,000 to 50,000 square foot Crunch 3.0 locations."

The current three locations acquired operate under the older Crunch 1.0 model, which lacks certain modern amenities that the new Crunch 3.0 gyms boast. These future-focused gyms are designed to meet the evolving needs of fitness enthusiasts, offering more space, diverse equipment options, and unique class offerings that cater to various fitness levels and interests.

Upgrading Existing Facilities

As part of the acquisition process, Fitness Ventures is currently evaluating their options for these older facilities. The company may invest in expanding and remodeling the existing gyms, or they might opt to relocate them to larger spaces altogether. The goal remains clear: bring these clubs up to par with the current Crunch 3.0 standards that have set new benchmarks in the fitness industry nationwide.

A Fast-Growing Franchise

This acquisition reflects a larger growth strategy for Fitness Ventures, which has seen tremendous expansion across the U.S. in recent years. In just the last two years, the company has launched dozens of new clubs and entered several new states, solidifying its position as a leading player in the fitness franchise market.

Founded in 2016 by Brian Hibbard, Fitness Ventures operates over 70 locations across 28 states and continues to develop new sites. With a distinctive approach focused on effective operations and strategic growth, the company has managed to create some of the highest-volume Crunch locations, yielding impressive financial returns.

About Crunch Fitness

Crunch Fitness, headquartered in New York City, has made a name for itself by merging fitness with fun while championing a philosophy of 'No Judgments'. The brand has garnered a vast community that welcomes everyone, regardless of their fitness goals. Crunch operates over 500 gyms globally, catering to around three million members in various countries including Australia, Canada, Spain, and India. The company is on an ambitious expansion path, aiming to provide accessible and enjoyable fitness options to as many people as possible.

Why Choose Crunch?

With its emphasis on unique group fitness classes, innovative programming, and affordability, Crunch Fitness is dedicated to creating a welcoming environment for individuals of all backgrounds. Whether you’re a seasoned athlete or a beginner, the brand aims to support diverse fitness journeys. Portland's upcoming developments promise to further enhance the fitness community, making quality health and wellness accessible to all.

As Fitness Ventures embarks on this exciting expansion in Portland, the future appears bright for local residents seeking superior fitness facilities that prioritize inclusiveness and community spirit. Stay tuned for more updates as the transformation unfolds!