WorkSpan and Work4Flow Join Forces to Transform CRM Partner Management with AI

WorkSpan Teams Up with Work4Flow to Transform CRM Partner Ecosystem Management

In a groundbreaking move to enhance partner ecosystem management, WorkSpan, recognized as the leading AI-powered partner ecosystem management platform, has teamed up with Work4Flow. This partnership marks the debut of WorkSpan.AI, now available on the ServiceNow Store. This new application aims to integrate WorkSpan’s robust co-selling capabilities and partner intelligence directly into ServiceNow’s Customer and Sales Order Management environment.

The introduction of WorkSpan.AI comes as a response to the growing demand among Partner Business Managers and Account Executives for real-time partner insights tailored to their accounts and sales opportunities. The application offers a feature called the Partner Advantage Card (PAC), which provides instant access to essential partner information, including value propositions, incentive schemes, strategic initiatives, Partner Business Manager contacts, and AI-suggested next steps. This feature promises to facilitate quicker decision-making and enhance collaboration among partners.

Key Features of WorkSpan.AI for ServiceNow

1. AI-Powered Seller Activation:
This feature offers seamless integration with ServiceNow CRM, providing contextual partner insights on every account and opportunity. AI agents are designed to cater to various partner ecosystems such as AWS, Microsoft, Google Cloud, Global System Integrators (GSIs), and resellers, thus simplifying the decision-making process.

2. AI-Powered Partner Automation:
WorkSpan.AI enables bi-directional co-sell referral workflows, allowing Account Executives to generate and receive co-sell leads directly within ServiceNow. Future updates are set to link ServiceNow orders to private offers from hyperscalers via platforms like AWS Marketplace and Microsoft Azure, making the buying process even smoother for customers.

3. AI-Powered Partner Attribution:
The application ensures a unified perspective on engagements and joint opportunities across different partner ecosystems. It automatically synchronizes crucial deal information such as stages, notes, and close dates for reliable pipeline reviews.

“This collaboration with Work4Flow marks a pivotal step towards integrating partner ecosystem management into the heart of ServiceNow,” stated Amit Sinha, Co-founder, and President at WorkSpan. He emphasized that organizations utilizing ServiceNow CRM can now leverage the full capabilities of their partner ecosystems directly within their primary CRM framework, thereby expediting co-selling opportunities and uncovering new revenue streams.

Sanjay Gupta, CEO of Work4Flow, highlighted the rapid evolution of CRM systems, describing the partnership as a means to establish a robust, AI-driven data foundation that supports comprehensive Lead-to-Cash and Configure, Price, Quote (CPQ) operations on ServiceNow. He noted that their expertise facilitated the quick deployment of this vital application, demonstrating a commitment to embedding partner intelligence into CRM workflows effectively.

The certified application has been developed in compliance with ServiceNow's scoped app framework, emphasizing security, scalability, and alignment with best practices. The first phase delivers immediate advantages through embedded partner intelligence, with future phases focused on expanding AI capabilities and deeper integration within ServiceNow's AI ecosystem.

Currently available in the ServiceNow Store, the WorkSpan.AI application represents a significant enhancement for enterprises eager to leverage their partner ecosystems in an efficient manner. For additional information, visit www.WorkSpan.AI.

About WorkSpan

WorkSpan is the premier partner ecosystem management platform, enabling organizations to enhance revenue through effective strategic partnerships. Its solutions facilitate co-selling, marketplace integrations, and partner collaboration for leading enterprises worldwide.

About Work4Flow

Work4Flow specializes in creating certified enterprise applications tailored for the ServiceNow platform, assisting top software firms in expanding their capabilities within the ServiceNow ecosystem. They drive AI adoption on ServiceNow swiftly and efficiently, ensuring their clients are well-equipped for enterprise-scale challenges.