#Japan #Tokyo #Narumiya Characters #Collaboration Campaign #Kimono Rental VASARA

Exciting Collaboration: Narumiya Characters x Kimono Rental VASARA

A thrilling partnership is officially underway as popular children’s brand Narumiya Characters teams up with Kimono Rental VASARA for a unique campaign. Running from January 15 to February 28, 2026, this event brings together nostalgic characters from the beloved brands of the 90s and early 2000s, including ANGEL BLUE, DAISY LOVERS, mezzo piano, and pom ponette, each adorned in beautifully illustrated kimono designs.

Campaign Overview

This exciting collaboration is aptly named the Narumiya Characters x Kimono Rental VASARA Collaboration Campaign. It will take place across 24 nationwide stores, including fan-favorite locations such as Asakusa, Ginza, Shibuya, and Kyoto.

During this captivating period, customers can enjoy a special kimono rental plan featuring exclusive designs reflective of each brand's identity, along with a chance to purchase unique collaboration merchandise.

Campaign Features

1. Exclusive Rental Plan with Limited-Edition Goods
Enthusiasts can take advantage of the Collaboration Kimono Rental Plan, which includes a bundle of four exclusive goods for just ¥5,980 (before tax). The bundle features:
- Acrylic badges
- Folding fans
- Clear cards
- A special collaboration bag
Renters can customize their experience by changing the standard kimono at the store on the day of rental.

2. Limited-Edition Collaboration Merchandise
Original collaboration items will be available for purchase at specified stores and via the online shop. However, it’s essential to note that merchandise sales are exclusively for customers who participate in the kimono rental plan, ensuring a unique experience.
- The online sales period is expected to run from January 15, 2026, at 10:00 AM to February 28, 2026, at 11:59 PM, with items shipped out starting late April.
- Stock availability may vary, and there could be purchasing limits based on demand.

3. Character Panels Across 24 Locations
Life-size panels of beloved characters such as Berrie (mezzo piano), Blue Berrie, Nakamura-kun (ANGEL BLUE), Lucky (DAISY LOVERS), and Mint-kun (pom ponette) will greet visitors at various VASARA stores. A selection of stores will showcase multiple characters, enhancing the shopping experience with a vibrant visual appeal.

4. Social Media Campaign on X
To amplify engagement, users who share photos of their rental experience or collaboration merchandise on social media platforms like X, with a presentation of their post at the store, will receive an exclusive collaboration-designed acrylic keychain—available while supplies last.

What is Narumiya Characters?

Narumiya Characters is a vibrant brand project managed by Narumiya International, known for its popular junior fashion brands. With a focus on brands like ANGEL BLUE, Daisy Lovers, mezzo piano, and pom ponette, this project aims to recreate the essence of children's fashion through a modern lens.
Through artistic presentations and partnerships, Narumiya Characters has successfully broadened its outreach with various pop-up shops nationwide.

Learn More

For more information, visit the official websites:
Narumiya Online Store
Kimono Rental VASARA

This collaboration is not only a delightful throwback for parents who grew up with these brands but also an exciting opportunity for a new generation to appreciate Japanese fashion and culture. Don’t miss your chance to participate in this limited-time event!

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