Geotab Strengthens OEM Partnerships for Enhanced Data Harmonization and Standards Across the Industry

Geotab's Strategic Initiative in the Telematics Industry

Geotab, recognized globally as a premier provider of connected vehicle solutions, is taking significant steps to enhance the telematics sector through robust partnerships. By aligning with over 80% of the world's leading Original Equipment Manufacturers (OEMs)—based on fleet market share—the company is setting standards for data harmonization and the future of connected vehicles.

In recent strategic collaborations, Geotab has formed alliances with 31 OEM brands across three continents, which include major players like BMW Group, Ford, Mercedes-Benz, Renault, Stellantis, Volkswagen Group, and Volvo Cars. These partnerships aim to ensure that fleet managers have access to consistent and high-quality data crucial for managing mixed fleets effectively.

One of Geotab's primary commitments is to the standardization of data across various vehicle types and brands. This initiative is pivotal for clients who benefit from reliable information, a core element of Geotab’s customer-focused approach. As fleets often consist of vehicles from numerous manufacturers—average fleets might include vehicles from 13 different makers—this standardization is essential to eliminate inconsistencies in data collection.

To further push the envelope in data harmonization, Geotab actively participates in initiatives such as COVESA (Connected Vehicle Systems Alliance) and the Mobility Data Space. These efforts are focused on creating a unified data ecosystem that fosters integrated mobility solutions and simplifies access to valuable data insights. By collaborating with OEMs, Geotab develops innovative solutions for achieving data parity, making the complexity of accessing data a thing of the past. This, in turn, allows businesses to make informed decisions that enhance operational efficiency and drive down operational costs sustainably.

The integration of OEM-specific signals, such as diagnostic trouble codes (DTCs), enriches the MyGeotab platform with functions like vehicle-specific maintenance recommendations and alerts. Such features empower fleet managers to optimize vehicle downtime and minimize operational disruptions. For OEMs, partnering with Geotab also represents an opportunity to rapidly extend their offerings and provide advanced fleet management solutions. For instance, Kia has enhanced its portfolio with innovative customer-centric tools, including a comprehensive Fleet Management System (FMS) and mobile applications, offering customers a competitive edge in their operations.

Christoph Ludewig, Geotab's Vice President for Europe, highlights that OEMs are increasingly under pressure to adapt their business models towards electric mobility and data-driven solutions. To assist them, Geotab has developed a universal set of recommended data points, along with a specific data model and transmission frequency tailored to fleet managers' requirements, particularly for those managing mixed fleets. The robust analytics and integrated artificial intelligence capabilities of Geotab allow OEMs to respond swiftly to evolving demands while staying focused on their core operations. This collaborative model not only supports today’s digital mobility needs but is also designed to cater to future trends.

Geotab's telematics expertise for OEMs is backed by over a decade of collaboration with top manufacturers and a customer base of more than 55,000 fleets, including many Fortune 500 companies and some of the largest public sector fleets globally. Such long-term partnerships have facilitated the development of robust, integrated solutions that address the complexities of managing mixed fleets.

Additionally, Geotab is committed to data security and privacy, ensuring compliance with standards such as FIPS 140-3 and FedRAMP, which strengthens customer trust. Their open platform, complemented by a marketplace that features hundreds of fleet-compatible third-party solutions, reinforces Geotab’s position as an industry leader.

In celebrating 25 years of innovation, Geotab continues to push the boundaries in telematics, making significant impacts on how fleets operate. For more information on how Geotab simplifies mixed fleet management, visit their website or follow them on LinkedIn and their blog.

About Geotab

Geotab is a global leader in connected vehicle solutions, enhancing the efficiency and management of fleets with advanced data analytics and AI. By processing over 80 billion data points daily from 4.7 million vehicle subscriptions, Geotab is trusted by fleets of all sizes, including Fortune 500 companies and public sector giants. As it moves forward, Geotab remains committed to driving digital mobility, setting high standards for safety, performance, and sustainability. Find out more at Geotab.