#Shenzhen #Japan #United Arrows #ROARINGWILD

United Arrows Expands in China

United Arrows, a renowned fashion brand based in Japan, is gearing up to launch its second store in mainland China, the United Arrows Shenzhen MixC Store, which is scheduled to open in March 2026. This new store follows the grand opening of the United Arrows Shanghai Jing'an Kerry Centre Store in January 2025 and will play a pivotal role in enhancing the brand's recognition in major metropolitan areas across China.

Shenzhen, often referred to as a global city adjacent to Hong Kong, boasts a vibrant fashion scene and is seen as a city with increasing sophisticated fashion needs. This location has seen a surge of global-minded customers and the Shenzhen MixC shopping center, where United Arrows will establish its new store, is a hotspot known for attracting a lifestyle-conscious and fashion-savvy crowd. The goal of this expansion is to elevate the brand's profile and establish new customer connections in southern China.

Brand Offerings

The Shenzhen store will primarily feature high-value fashion lines that garnered positive reception at the Shanghai store. Among the brands showcased will be UNITED ARROWS, UNITED ARROWS & SONS, H BEAUTY&YOUTH, and AEWEN MATOPH. This selection reflects the brand's commitment to offering curated and high-quality products that resonate with the contemporary styles of its target audience.

Collaborative Collection with ROARINGWILD

In celebration of the store opening, United Arrows is excited to announce a collaboration with ROARINGWILD, a local Shenzhen-based brand. This special collection will be launched first at the Shenzhen store, drawing inspiration from the theme of “United/Unity.” The design of the collection emphasizes practicality, featuring minimalistic styles that incorporate a gender-neutral and modern approach suitable for urban lifestyles. Following the exclusive launch in Shenzhen, the collection will be rolled out at the Shanghai store and on Tmall. Featured items include:

• - RW Blue ST Balloon Shirt: An oversized shirt jacket characterized by a balloon-like silhouette through the use of curves.
• - RW LT Grey Raglan Sleeve T: A visually striking T-shirt featuring a pattern of curves and a unique hem design.
• - RW DK Grey Pleat Curvy PT: Stylish pants that combine functionality with a curvilinear silhouette and pleated details for a sophisticated look.
• - RW Blue ST Balloon Skirt: A long skirt with a distinctive balloon shape crafted from material with just the right amount of firmness.

About ROARINGWILD

Founded in 2010, ROARINGWILD is a fashion label based in Shenzhen that emphasizes modern design aesthetics. The brand is not bound by street style clichés but aims to present simplicity married with strength through its designs. ROARINGWILD endeavors to balance modernity with practicality, presenting garments that are both cutting-edge and universally appealing.

Store Design and Ambiance

The Shenzhen MixC store will be designed to echo the successful aesthetic of the Shanghai location, while incorporating local elements unique to Shenzhen. The store will feature a wide, inviting entrance and will utilize materials that blend traditional Japanese craftsmanship with contemporary Chinese design. This creates a minimalistic and sophisticated environment resonating with the energetic and creative essence of the city.

Progress in Overseas Business

United Arrows established its overseas subsidiary, UNITED ARROWS SHANGHAI LTD., in December 2019 to lay the groundwork for its expansion into the Chinese market. Although the brand had to pause its physical store plans due to the COVID-19 pandemic, it successfully entered a cross-border EC platform, Tmall Global, in March 2021, maintaining customer interaction during challenging times. As part of its mid-term management plan announced in May 2023, the company highlighted three key strategies, utilizing pop-up stores in mainland China to grasp consumer trends and boost brand awareness.

With the upcoming opening of the United Arrows Shenzhen MixC store following the Shanghai store and the anticipated UNITED ARROWS CENTRAL CHIDLOM store in Bangkok later in March 2026, the brand aims to further enhance its overseas presence in key cities across Asia.

Store Details

• - Store Name: United Arrows Shenzhen MixC Store
• - Opening Date: March 6, 2026 (tentative)
• - Location: LG90A, Shenzhen MixC, 9668 Shennan Avenue, Nanshan District, Shenzhen, Guangdong Province
• - Store Size: 63.9 tsubo (211 sqm)
• - Brands Offered: UNITED ARROWS, UNITED ARROWS & SONS, H BEAUTY&YOUTH, AEWEN MATOPH

Founded in 1989, United Arrows operates select shops that sell a mix of designer brands sourced from both domestic and international markets, along with original menswear and womenswear lines, including brands like United Arrows, Beauty & Youth United Arrows, and United Arrows Green Label Relaxing.