Brand Urban Gears Up for Expansion with New Leadership Team

Brand Urban, a prominent retail real estate advisory firm based in New York City, has taken a significant step forward in its growth strategy with the recent addition of key team members from Alvarez & Marsal Property Solutions (AM-PS). This initiative aims to strengthen the company's leadership and broaden its reach in the highly competitive retail advisory sector, a strategic move that could significantly enhance its service offerings.

Founded in 2019 by Taryn Brandes, Brand Urban has quickly made a name for itself as a trusted advisor in the retail real estate landscape, notably as one of the few female-founded firms in the industry. The firm has developed a reputation for its data-driven approach and strategy-first platform, providing crucial insights to national brands and landlords alike. With a client list that includes notable names such as Trader Joe's, Goop Kitchen, and Prudential, Brand Urban has established itself as a go-to resource for lifestyle brands and consumer investors.

The recent influx of talent from AM-PS includes Matthew Krell, who joins Brand Urban as a Principal. Krell brings over two decades of experience in advising leading national retailers and developers. His management expertise was honed at AM-PS, where he successfully launched and led their retail advisory platform. Joining him are Daniel Bodner and Lucas Kooyman, both seasoned professionals in guiding high-growth retailers and landlords on strategic leasing and asset repositioning. Their addition is expected to further enhance Brand Urban's operational capabilities and solidify its position in top markets across the nation.

Taryn Brandes expressed her enthusiasm regarding the new appointments, stating that the alignment of values and priorities among the new team members reflects the firm's commitment to delivering top-tier service and fostering long-term partnerships with clients.

Brand Urban’s growth trajectory has been noteworthy. It has evolved from a traditional brokerage model to a comprehensive advisory business. The launch of its Placemaking and Consulting vertical, followed by the introduction of its Growth Advisory division, showcases the firm's adaptability in meeting the needs of an ever-evolving market. This analytical consulting platform caters specifically to growth-stage operators and brands within the hospitality and lifestyle retail sectors.

The integration of standout figures from AM-PS aims to elevate Brand Urban's service capacity and enrich its strategic offerings. Krell emphasized that both firms prioritize a culture centered on strategy and thoughtful client interaction, highlighting the natural synergy between them. This strategic alignment is expected to yield innovative solutions that leverage the combined talents from various segments, including fashion, food and beverage, and lifestyle retail presence.

Looking ahead, Brand Urban is poised to enhance its influence and effectiveness in serving its clients. With a solid foundation of experienced leaders, the firm is well-equipped to navigate the complexities of retail real estate, offering valuable insights shaped by real-world expertise. By prioritizing relationships that align with their vision and standards, Brand Urban ensures that its growth remains sustainable and strategic.

In summary, Brand Urban's recent expansion of its leadership team marks a critical juncture in its quest to establish a preeminent advisory platform within the retail real estate industry. As they embark on this new chapter, their commitment to data-driven strategies and thoughtful client service is bound to further their impact across the retail landscape.

For more information about Brand Urban and its services, visit Brand Urban.