#Japan #Tokyo #Bunkyo Gakuin #IRIS OHYAMA #AI Life Fit

Introduction

A team of students from Bunkyo Gakuin University has recently achieved recognition for their innovative proposal in the Mynavi Problem-Solving Project. This initiative, sponsored by Mynavi Co., invited students to present unique solutions to real-world challenges, and their project, named “IRIS LIFE FIT”, was commended for its potential to enhance living spaces using artificial intelligence.

About the Mynavi Problem-Solving Project

The Mynavi Problem-Solving Project encourages students to tackle actual issues faced by both individuals and businesses. For the 2026 Season 1, Iris Ohyama Co. served as the theme sponsor, calling for proposals aimed at offering Japan-centric solutions that can adapt to the changing times and contribute positively to local communities and society.

Overview of the Award-Winning Proposal: “IRIS LIFE FIT”

The “IRIS LIFE FIT” service aims to optimize the layout of furniture and appliances within living spaces. By inputting room dimensions and specific conditions into a smartphone app, users can receive AI-generated suggestions for optimal arrangements. This addresses common concerns faced by consumers, especially after making furniture purchases, such as discovering that an item does not fit or that the layout is impractical.

Key Features and Benefits

The proposal stands out due to its comprehensive approach. Users can not only purchase recommended furniture through an e-commerce platform but can also benefit from additional features such as monthly layout adjustment suggestions and personalized furniture plans during relocation. Rather than focusing solely on service fees, the business model seeks to enhance customer spending, increase bundled sales, and minimize returns, ultimately contributing to the sale of the underlying furniture and appliances.

The project aligns with Iris Ohyama's strengths in delivering low-cost, efficient solutions that save time, addressing the worries of dual-income households while aiming for business growth and resolution of lifestyle challenges simultaneously.

Strategic Analysis and Development

The team spent several months refining their proposal since May 2026 as part of their seminar activities. They conducted a thorough competitive analysis, which led to a well-articulated understanding of Iris Ohyama's position in the market. Consumer awareness around purchasing furniture was also scrutinized through statistics, leading to an examination of the anxiety surrounding the inability to physically inspect products before buying.

Furthermore, they analyzed existing fitting services, drafted approximate initial development and annual operational costs, and simulated potential revenue improvements by incorporating enhanced customer spending and lower return rates. This meticulous process ensured that their proposal was not just a conceptual idea but could genuinely be transformed into a feasible business.

Educational Impact Through Practical Learning

The seminar led by Professor Hiroki Hirata has a history of engaging in practical learning experiences (PBL) focused on solving real-world issues, including past awards in competitions such as the Fujita Tourism Business Idea Contest. Beginning in April 2027, the department of “Management Communication” will transition to “Business Produce,” signifying a commitment to equipping students with the skills needed for effective problem-solving in the professional landscape.

Comments from the Awardees

The team members expressed their gratitude and excitement regarding their commendation. Riku Goto noted, “Winning this award is a proud moment for us. We leveraged Iris Ohyama's characteristics and conducted detailed analyses, which proved vital to our discussions.” Similarly, Alchin Ameti highlighted the collaborative spirit of their team, stating, “Despite facing challenges, our collective efforts resulted in this recognition.”

Conclusion

The achievements of Team R reflect not only their innovative thinking but also the exemplary education imparted at Bunkyo Gakuin University. The “IRIS LIFE FIT” proposal presents a promising solution to common consumer challenges and represents the potential for academic ideas to be translated into impactful business models.

For more information, visit the official website of Bunkyo Gakuin University and explore their innovative academic initiatives.