#Japan #Tokyo #Yoshimitsu Tsutaya #E art H #Tsutaya Design

Unveiling 'E art H' by Yoshimitsu Tsutaya

On October 10, 2025, Tsutaya Design is set to launch the debut art book titled 'E art H' by renowned floral artist Yoshimitsu Tsutaya. This highly anticipated book will be released simultaneously in Japan and France, showcasing themes centered around the five elements: Fire, Air, E art H, Space, and Water. Through a combination of floral arrangements and photography, Tsutaya aims to capture the transience of nature and existence.

The book features captivating images taken from various locations including Yakushima, Tokyo, Northern France, and Paris. Each photograph serves as an introspective moment, inviting readers to reflect on their inner selves. The artistic vision behind the images was executed under the discerning eye of Ai Tamura-R., a creative director who has directed maisons in Paris for over three decades. The photography was entrusted to London-based photographer Paola Peroni, who beautifully captures Tsutaya's delicate representations of floral life.

Furthermore, Éric Pillault, an art director with extensive experience in Paris, contributed to the book's art direction, bringing together two years’ worth of efforts into a stunning publication.

To celebrate the book’s release, a launch event is scheduled for October 10 and 11, 2025, at the Nozans Sky showroom in Shibuya, Tokyo. Additionally, a parallel event will occur in Paris in March 2026, marking an exciting opportunity for fans and art patrons to engage directly with the artist and his work.

Insights from Yoshimitsu Tsutaya

In his own words, Yoshimitsu Tsutaya expresses the importance of capturing “that moment” while creating 'E art H'. Instead of relying on a rigid blueprint, he embraced emotions and inspirations that surfaced during the creative process. This concept aligns with the French term “spontané,” emphasizing an organic interaction with nature. According to Tsutaya, flowers are living entities, and he strives to express their essence through an intuitive perspective rather than just intellectual thought.

He elaborates on the interconnectedness among plants, animals, nature, and humans, highlighting how they coexist to create a beautiful harmony, or ART, on Earth. Tsutaya hopes that the book will allow many people to experience the beauty of this world.

Book Details

• - Title: E art H
• - Author: Yoshimitsu Tsutaya
• - Release Date: October 10, 2025
• - Specifications: A4 size, 88 pages, composed of five chapters (Fire, Air, E art H, Space, Water), multilingual (Japanese, English, French)
• - Retail Price: ¥19,800 (including tax)
• - ISBN: 978-4-9914-2250-8
• - Where to Buy: Available on Amazon, TSUTAYA DESIGN official website, and directly at event venues.

Production Team

• - Creative Director: Ai Tamura-R. (France)
• - Photography: Paola Peroni (UK)
• - Art Direction: Éric Pillault (France)
• - Planning and Editing: Momoe Tsutaya (Japan)

Event Information

Tokyo Launch: October 10-11, 2025
Location: Nozans Sky Tokyo Showroom, 3-14-15 Jingumae, Shibuya, Tokyo

Paris Launch: March 5-6, 2026
Details will be announced later on the web and social media platforms.

About Yoshimitsu Tsutaya

Yoshimitsu Tsutaya is a floral artist who has executed numerous spatial decorations for established florists in Tokyo. After relocating to France, he studied under the esteemed floral designer Georges François, mastering authentic French style design. Upon returning to Japan, Tsutaya expanded his horizons in high-end decoration for fashion shows and photo shoots. Since establishing tsutaya design in April 2020, he has continued to lead the floral design for luxury brands, including a contract as the exclusive floral designer for Bulgari Hotel Tokyo since 2023, overseeing the hotel's decoration and events. He also runs 'u n fleuriste', focusing on wedding decorations and artistic presentations. His work is characterized by the theme of “tuning the new beauty of nature.”

For media inquiries and interview requests, please contact:
TSUTAYA DESIGN
145-0071 Tokyo, Ota City, Denenchofu 3-4-2 1F TSUTAYA STUDIO
Website: https://www.tsutayadesign.com
Instagram: @yoshimitsu_tsutaya / @tsutayadesign
Email: [email protected]
High-resolution images and PDF previews available upon request for press contacts.