KuCoin Launches 'Anti-Phishing Month' to Strengthen User Security Awareness

KuCoin Launches 'Anti-Phishing Month' Campaign


In a concerted effort to combat the rising tide of phishing attacks, KuCoin, a prominent cryptocurrency exchange, has launched its inaugural 'Anti-Phishing Month' campaign. This initiative emphasizes the importance of user education, offering incentives and integrating advanced security measures. As phishing schemes have increasingly targeted fintech companies, KuCoin aims to empower its users with the knowledge and tools necessary to identify and thwart such threats effectively.

Understanding the Threat


According to the Anti-Phishing Working Group (APWG), the first quarter of 2025 saw over 1 million phishing incidents globally. Alarmingly, payment and financial platforms were the targets of more than 30% of these attacks, with Europe, Asia, and Australia highlighted as the most affected regions. The prevalence of SMS and email phishing further underscores the urgent need for comprehensive security strategies within the crypto industry.

KuCoin's Approach


KuCoin has committed to a philosophy of 'Security as a Service', positioning asset protection at the heart of its platform. This philosophy is paired with a strong technical foundation, integrating multi-layered defenses to safeguard user assets. Through the 'Anti-Phishing Month', KuCoin departs from traditional security measures by intertwining education with a system of rewards, creating a continually evolving learning cycle for users. This cycle consists of three key components: Learn about potential threats, take quizzes to Test your understanding, and Defend against scams through actionable skills.

Engaging Users


The campaign offers users the opportunity to earn rewards by finishing educational modules, successfully passing quizzes, and activating anti-phishing codes. By doing so, participants can better equip themselves with the critical skills needed to recognize phishing attempts. KuCoin’s strategy not only reinforces its security framework but also fosters a community of informed users able to independently safeguard their assets.

Long-term Security Measures


In addition to this month-long campaign, KuCoin is rolling out ongoing risk control systems designed to protect users consistently. The platform features an industry-leading phishing detection engine, monitoring real-time login behaviors and blocking unauthorized withdrawals. Notably, KuCoin intercepts over 5,000 high-risk access attempts daily, further showcasing its commitment to user safety.

Furthermore, key account activities, such as logins and withdrawal requests, are fortified through multi-factor authentication (MFA) and real-time risk alerts, allowing users to remain informed at all times.

Continuous Learning Resources


KuCoin is aware that knowledge is key to prevention. To further enhance user security, the platform regularly shares tips and insightful case studies related to phishing. Additionally, a dedicated 'Security Academy' is accessible through both its website and mobile app, enabling users to hone their scam detection abilities continuously.

A Call to Action


BC Wong, the CEO of KuCoin, emphasized the collective responsibility of security, stating, "Security should not only be the responsibility of the platform—it should be an ability every user possesses." The 'Anti-Phishing Month' campaign aligns technology with education, creating a secure crypto ecosystem where every user can protect themselves effectively.

Looking ahead, KuCoin is dedicated to advancing its strategy of combining education and defense, striving to offer users a trading experience that is not only secure but also empowers them to make informed decisions.

For more insights on how to get involved in the campaign, visit the dedicated campaign landing page.

Founded in 2017, KuCoin has grown into a leading global cryptocurrency platform, serving over 41 million users across more than 200 countries and regions. It provides access to over 1,000 digital assets and various services, including a Web3 wallet, spot and futures trading, and institutional services. Recognized by Forbes and the Hurun Report, KuCoin is committed to maintaining high security standards while facilitating innovative solutions for its users.

Topics Financial Services & Investing)

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