Legendary Shoemaker SANAX Launches Exclusive Slippers in Gold to Celebrate 10,000 Instagram Followers

SANAX Launches Limited Edition Gold Slippers

In a remarkable celebration of craftsmanship and social media success, SANAX, the renowned Japanese slipper brand known for its royal quality, is set to unveil a limited edition slipper in honor of reaching 10,000 followers on Instagram. On July 7, 2026, at 9:00 AM, SANAX will open pre-orders for just 100 pairs of the exquisite "Moco 4501 Gold" slippers, crafted from a special gold cowhide leather which exemplifies traditional Japanese festive colors.

Honoring Tradition and Craftsmanship

Founded by the esteemed shoemaker Koichi Sasaki, aged 87, SANAX embodies decades of meticulous craftsmanship, having been in operation for over 70 years. Sasaki, who began his apprenticeship at a mere 15 years of age, has consistently created high-quality footwear that has captured hearts, including the renown of being favored by the Japanese imperial family. His precise stitching and dedication to the finest details remain at an elevated standard even today.

Through his Instagram account (@sanax_slippers), the world gets a rare glimpse into Sasaki’s daily life, showcasing his dedication to the art of shoemaking. His uncompromising approach to this age-old craft transcends language barriers, earning enthusiastic support from customers in over 30 countries, including the United States, Australia, and Singapore. More than ten overseas customers each month visit the workshop in person for fittings, showcasing the global allure that SANAX has incited. To date, the official online store caters to customers across 31 countries as of July 6, 2026.

Celebrating with Moco 4501 Gold

The initial release of the limited edition series, the "Moco 4501 Gold," features cowhide leather in a striking gold hue, which is associated with merriment and celebration in Japanese culture. This custom leather has been meticulously treated by local tanners in Japan, providing an elegant shine and luxurious texture. While the design may initially appear flamboyant, it remains rooted in the brand's classic model, the Moco 4501, which has been proven through real-world use by the workshop’s very own staff.

This slipper has undergone extensive testing for durability and comfort—we guarantee a sublime wearing experience, making it the perfect addition to any household. However, due to the exclusive materials used, only 100 pairs will be produced.

Special Pricing as a Thank You

In recognition of the amazing support from fans and customers, SANAX has set the price at 39,000 Japanese Yen ($390) as a nod to the phrase “Thank You” (in Japanese, "San-kyu", pronounced with a play on numbers) for this special model. The price reflects not only the superior quality of the product but also the playful spirit of SANAX.

Looking Ahead

This exclusive release marks only the beginning for SANAX, as the company plans to introduce more unique slipper designs crafted from other special leathers and patterns that have been waiting for their turn in the workshop. Maintaining their traditional wooden molds and expert techniques, SANAX aims to blend innovation with tradition, leading the next chapter in its ongoing legacy.