#Japan #Tokyo #Times Car #Ikki Takahashi #Park 24

New Times Car Commercial Featuring Ikki Takahashi

On April 12, 2025, the fourth television commercial for the car-sharing service 'Times Car,' featuring the talented actor Ikki Takahashi, will officially begin airing nationwide. Parco 24 Inc., based in Shinagawa, Tokyo, is set to showcase their innovative service through this dynamic campaign targeted at the metropolitan areas of Tokyo and Kansai.

The new CM, titled 'It's Just How It Is Now,' centers around a relatable business scenario emphasizing the convenience of Times Car as a reliable alternative when company vehicles are unavailable. The ad introduces Takahashi as a hardworking employee preparing for a day of sales outreach, only to hear that the company car is not available. Initially startled, he quickly reassures his younger colleague with a bright, confident smile, saying, 'No worries, we can use Times Car!'

In the commercial, high-paced scenes illustrate how quickly and efficiently Takahashi reserves a Times Car vehicle during an elevator wait. The ad emphasizes the ease of the booking process and the quick availability of the vehicle just three minutes after reserving it. Takahashi's character showcases a blend of humor and professionalism as he navigates the unforeseen challenge with skill and charm, prompting his colleague to marvel at the quick transformation from panic to smooth operation.

The commercial creatively demonstrates the operational simplicity of Times Car, featuring scenes where Takahashi swiftly accesses the car using an app or card and is ready to drive within moments, leading to his memorable line, 'This is just how it is now.' The positive and upbeat nature of the ad aims to resonate with working professionals across various industries.

CM Storyline (30 seconds)

In a dynamic 30-second storyline, Takahashi is seen preparing at his desk for an upcoming meeting with a junior colleague. Suddenly, his younger peer nervously communicates that they won’t have access to the company car. Takahashi experiences a moment of surprise, momentarily appearing perplexed, only to shift to a reassuring demeanor as he enthusiastically exclaims, 'But we can use Times Car instead!'

Demonstrating the ease of logistics, he swiftly navigates to his app, making the reservation with impressive speed. The ad highlights how the Times Car can be booked and used without delays, even showcasing Takahashi arriving at the car station and confidently executing the startup process. As the journey begins, he confirms vehicle readiness and humorously channels a train conductor's enthusiasm with a shout of 'Ready to roll!', leaving his colleague bemused with a cheeky 'Wait, is this a train?'

On-Air Information

• - Broadcasting Stations: TV Asahi, TBS Television, TV Tokyo, Yomiuri Television, Mainichi Broadcasting System, Kansai Television, Asahi Broadcasting Corporation, TV Osaka
• - Airing Period: April 12 (Fri) - April 29 (Tue, public holiday), 2025
• - Areas Covered: Metropolitan area (Tokyo, Ibaraki, Tochigi, Gunma, Chiba, Saitama, Kanagawa); Kansai Region (Osaka, Kyoto, Hyogo, Nara, Wakayama, Shiga, Tokushima)

About Ikki Takahashi

Ikki Takahashi, born in Tokyo in 1980, is a versatile actor celebrated for his prominent roles in dramas, films, and theater productions. Some of his noteworthy works include 'Rohan at the Louvre' and the 'Snow Country' series. Takahashi's recent film projects and his energetic performances continue to captivate audiences across Japan. His involvement in the Times Car commercial brings an additional layer of engagement, effectively connecting his star power with the brand’s image.

About Times Car

Launched initially in 2009, Times Car has rapidly evolved to meet the growing demands for efficiency and accessibility. Adhering to the concepts of 'Near,' 'Value,' and 'Convenience,' Times Car now boasts over 21,798 stations and 54,687 vehicles across Japan, actively supporting more than 3.17 million members as of February 2025. The company's forward-thinking approach aims to ensure that they offer innovative solutions for transportation needs across the nation.