#Japan #Tokyo #Advanced Education #Hideya Azuma #Business Concept Theory

Introduction

The landscape of business leadership is undergoing profound transformations in today's rapidly changing environment. As part of this evolution, the upcoming book titled 'Business Concept Theory: A Framework for Value Creation Based on Ideals' by HIDEYA AZUMA, the Chairman of the Advanced Educational Institution, is set to launch on January 30, 2026. This book synthesizes decades of experience from the author, who has led the management of 15 companies and combines practical knowledge with scholarly insights to establish the emerging field of ‘Business Concept Studies’.

A Framework for Value Creation

In this work, AZUMA identifies Japan's prolonged economic stagnation not merely as a macroeconomic issue but rather as a structural challenge stemming from a lack of 'conceptual power'. Through this lens, he proposes a revitalization of this foundational capability, suggesting that leaders can discover latent value 'seeds' in society. Using these seeds, they can weave together innovative ideas to construct an 'ideal holistic model' of sustainable business.

The book presents a renewed framework that integrates insights from management studies and sociology, reconnecting them through three core principles: ideology, superior products, and market creation. This reconceptualization culminates in the exciting concept of the 'idea cycle'—a dynamic methodology that allows for the interchanging of theory and practice.

Structured Approach

The book is structured thoughtfully into several parts:

• - Introduction: Revitalization of Conceptual Power
• - Part 1: Scholarly Foundations of Business Concept Studies
• - Part 2: Core Principles of Business Concepts
• - Part 3: Processes and Methods of Business Conceptualization
• - Part 4: Scope and Applications of Business Concept Theory
• - Conclusion: Future Perspectives on Business Concept Studies

In these sections, AZUMA provides practical guidance for all leaders aiming to navigate through uncertainty, equipping them with a metaphorical compass to better chart their course.

A Compass for Modern Leaders

'Business Concept Theory' serves not only as an intellectual pursuit but also as a critical tool for diverse groups—business professionals, educators, government officials, and aspiring conceptual talents. In times of social and industrial transformation, this book emerges as a definitive compass guiding its readers through both thought and action towards innovative value creation.

Author's Profile

HIDEYA AZUMA, born in 1952 in Yokohama, Kanagawa Prefecture, currently serves as the chairman of the Advanced Educational Institution. He completed his Master’s degree at Waseda University and has since launched various graduate schools, including the Business Concept Graduate School in 2012. He has established a reputation as a thought leader, having launched 15 companies and founded the Advanced Educational Promotion Foundation. His notable works include ‘Integrated Brand Communication’, which garnered the Japan Public Relations Association Award, among others.

Endorsements

Prominent figures in academia have offered strong endorsements for this forthcoming publication. For instance, TOSHIAKI YOSHIMI, an Honorary Professor at the University of Tokyo, emphasizes that the decline of business conceptualization is a core reason for the economic stagnation experienced over recent decades. He suggests that returning to an integrative mindset and nurturing the potential 'seeds' found in society is essential. This book is described as a powerful manifesto brimming with the ambition to transcend traditional limits of management thinking through innovative conceptualization.

Publisher Information

• - Title: Business Concept Theory: A Framework for Value Creation Based on Ideals
• - Author: HIDEYA AZUMA
• - Publisher: Advanced Educational Institution
• - Release Date: January 30, 2026
• - Format & Page Count: A5, 688 pages
• - Price: 3,080 yen (including tax)
• - ISBN: 978-4-910255-12-5
• - Purchase Link: Amazon

Concluding Remarks

As we approach the launch date, there is a growing anticipation surrounding HIDEYA AZUMA's 'Business Concept Theory’. This book promises to be more than just a theoretical exploration; it seeks to reinvent how leaders think about business and societal value. By laying down a structured approach centered around ideals, it offers a fresh perspective crucial for anyone invested in leading through change and innovation.