#Japan #Tokyo #Natori #Chee-Tara® #Pizza Potato®

A Tasty Collaboration: Smooth Chee-Tara® and Pizza Potato®

Introduction

In an exciting new release, Natori Co., Ltd., a well-known Japanese snack company headquartered in Kita-ku, Tokyo, has unveiled a unique flavor collaboration that is sure to intrigue both loyal fans and new customers alike. Starting April 20, 2026, snack lovers will be able to enjoy the enticing "Smooth Chee-Tara® Pizza Potato® Flavor," which combines the creamy texture of Smooth Chee-Tara® with the rich flavors of Calbee's beloved Pizza Potato®. This limited-time offering aims to expand the snack's appeal, transcending its traditional roles as both a delightful nibble and a beer accompaniment.

Development Background

For over two decades, the original Chee-Tara® has maintained a strong presence in the snack market, cherished for its convenience and crispy texture that caters to various snacking occasions. Recently, the brand introduced the chilled version, Smooth Chee-Tara®, which has quickly garnered a following due to its luxurious mouthfeel.

Now, as part of Natori's ongoing efforts to innovate and cater to diverse consumer tastes, the flavors of the iconic Pizza Potato®, popular since its debut in 1992, have been infused into this chilled variant. By incorporating the beloved Pizza Potato® into the Smooth Chee-Tara® lineup, Natori seeks to engage snack enthusiasts of all ages, encouraging them to enjoy this delightful twist at any time of the day.

Product Features

• - Authentic Pizza Potato® Taste: The innovative creation showcases the delicious flavors of cheese, tomato, parsley, and potato inherent in Pizza Potato®, ensuring snackers receive an authentic taste experience.
• - Enhanced Flavor Design: A harmonious blend of rich cheddar and cream cheese elevates the Pizza Potato® flavor profile, making this indulgence even more irresistible.
• - Vibrant Appearance: The bright orange hue of the Snack not only mirrors the cheese-flavored flakes beloved by fans of Pizza Potato® but also makes it visually appealing, enhancing the overall snacking experience.

Developer’s Insights

When asked about their commitment to quality, the product developers noted the rigorous process undertaken to ensure that the new flavor remained true to the original Pizza Potato® experience. By utilizing powdered ingredients from Pizza Potato® itself, they achieved a flavor profile that even received approval from representatives at Calbee. The deviation in texture and innovative chilled design allows consumers to enjoy a unique mouthfeel found only in the Smooth Chee-Tara® line.

Product Overview

• - Product Name: Smooth Chee-Tara® Pizza Potato® Flavor
• - Weight: 22g
• - Suggested Retail Price: 151 JPY (Including tax at 8%)
• - Availability: Nationwide (Available at supermarkets, GMS, and convenience stores in the chilled cheese section)
• - Release Duration: From April 20, 2026, to October 31, 2026

Product Lineup

The Smooth Chee-Tara® series is tailored for those who enjoy solo snacking, offering an affordable option without compromising on taste or quality. With its distinctly smooth texture and rich flavors, it's the perfect snack for any occasion.

Indulge in this delicious fusion where Chee-Tara® and Pizza Potato® come together for a snack experience you won’t forget! Whether you're enjoying a quiet night in or sharing with friends, the Smooth Chee-Tara® Pizza Potato® Flavor will elevate your snacking game to new heights.