#Japan #Tokyo #Inner Care #Hale #Chia Seeds

Embrace Wellness with Hale's New Inner Care Offerings

As the changing seasons bring with them a host of wellness considerations, Japanese company JP FUNCTIONS is launching two new inner care jellies under its brand Hale. Featuring chia seeds, the new flavors—kiwi and pineapple—are set to hit store shelves across variety shops, drug stores, EC sites, and convenience stores nationwide.

Concept Behind the Flavors

The kiwi flavor is inspired by the concept of “clear support activities,” aimed primarily at those pursuing well-being in their lifestyles. The pineapple variant, on the other hand, is tailored for those concerned about hidden dryness during seasonal shifts. These jellies are strategically designed for the younger demographic, particularly women in their 20s, who are significantly driving the market; an element supported by recent findings published in Nikkei Entertainment!'s April 2026 issue.

Features of the New Offerings

Launched in October 2025, Hale is a homegrown, domestically produced chia seed jelly that has already established itself as a go-to for many. The kiwi flavor incorporates lutein, a vital nutrient found in the fruit, and is supplemented with potassium to ensure a refreshing taste as we march toward the hotter months ahead. The jelly is made from concentrated kiwi juice, ensuring that each instance is as delicious as it is beneficial.

Communicating under the mantra “Eating Gudō,” Hale aims to create a strong community around wellness support via various social media channels.

On the other hand, the pineapple flavor is infused with glucosylceramide derived from pineapples, promoting the jelly as an edible source of ceramide. Both varieties promise a satisfying jelly texture complemented by the pleasant crunch of chia seeds, creating a delightful beauty support experience.

Convenient Consumption

The offerings come in two convenient forms: a pack of five jellies and an individual serving, perfect for on-the-go consumption. Whether you're feeling peckish during a busy day or just need a quick, nourishing snack, Hale jellies fit perfectly in your bag, ready to support your inner beauty anytime.

The Rising Trend of Inner Beauty

As societal trends gravitate towards inner beauty and health-oriented products, JP FUNCTIONS is poised to meet the increasing demand for such offerings. The company, whose name literally translates to “Japan Functions,” reflects its mission to deliver essential functional values to consumers, enhancing their quality of life through health and beauty products. Hale is just one avenue through which they strive to brighten the spirits of women across the nation.

Product Details

• - Product Name: Hale Chia Seed Jelly 5-pack (20g each)

- Flavors: Kiwi, Pineapple
- Price: ¥950 (tax included)

• - Product Name: Hale Chia Seed Jelly Single (20g)

- Flavors: Kiwi, Pineapple
- Price: ¥194 (tax included)

Where to Buy

Hale jellies are available at various retail outlets, including nationwide variety shops, drug stores, EC platforms, select convenience stores, and supermarkets.

As the inner beauty movement continues to gain traction, Hale is committed to providing innovative products that align with the wellness journeys of consumers. Join the movement and elevate your care activities with Hale’s delightful new offerings!